Russell Investments

Digital Experience Strategist

Seattle

No sponsorshipDetected 29 days ago

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About the role

This role translates business strategy into digital strategy - delivering campaigns and ensuring flawless execution across web, email and digital platforms.

Develop and execute digital experience strategies aligned with business growth and lead generation objectives
Ensure journeys are operationalized and segmentation is properly implemented across email, web and lead capture workflows
Partner with sales, channel marketing and the analytics teams to refine segmentation models and targeting approaches
Identify high-value audience opportunities, using models and AI, to improve conversion and engagement, driving qualified lead acquisition and pipeline growth
I mplement and manage personalization and targeting programs within existing platforms to drive measurable improvements in engagement and conversion
Customer & Experience Design
Be the digital lead for mapping out and optimize end-to-end customer journeys across key audience segments
Partner with UX/UI teams to design seamless, segment-specific digital experiences
Drive consistent personalization strategies that enhance engagement, reduce friction and drive conversion.
Lead Generation & Growth Ownership

Bachelor's degree in Marketing, Finance, Digital Media, or related field
7 -10 years of experience in digital strategy or digital customer experience roles, ideally with asset management or financial services experience.
Strong understanding of digital channels (web, mobile, email, paid media, social)
Hands-on Experience with the Adobe Marketing Suite (AEM, Marketo, Target, CJA/AA)
Experience with analytics tools (e.g., GA4, Adobe Analytics, etc.)
Experience designing and operationalizing multi-stage workflows (e.g. event campaigns)
Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.

Work in collaboration with Channel Marketing to define and evolve audience journeys, including behavioural, demographic, psychographic, and lifecycle segmentation.
Translate business priorities into actionable audience strategies across acquisition, engagement, and retention
Align messaging, content, and UX to defined audience needs and intent
Leverage customer insights, research, and behavioral data to inform tailored experience strategies
Ensure timely execution of high-volume campaigns supporting NA Retail and Institutional Marketing Teams
Establish digital experience and audience targeting standards
Ensure consistent audience definitions across channels and teams
Stay current on evolving best practices in personalization, data privacy, and digital strategy

$100,000 USD - $130,000 USD
Specific compensation will be based on candidate's experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law.
At Russell Investments, salary is just one part of our compensation package.
Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.

Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status, or any other characteristic protected by law.

This listing is sourced directly from Russell Investments's careers page and normalized into a canonical job model.