Bacardi

Brand Manager, PATRON (Innovation)

Miami, FL

Sponsorship not specifiedDetected 50 days ago

Stakeholder ManagementLeadershipCommunicationCollaboration

About the role

While your focus is on innovation and multicultural marketing, you will operate as a well-rounded Brand Manager, contributing across the full 360° marketing ecosystem and ensuring consistency across all touchpoints.
You will bring ideas to life through the Brand's Integrated Activity Planning (IAP), ensuring strong go-to-market execution and alignment with overall brand strategy.
You will be accountable for unlocking new growth opportunities, strengthening brand equity, and driving growth in brand value share.

Unlock Growth Through Innovation - Create consumer-centric innovation
Lead development of the innovation strategy and pipeline aligned with brand and portfolio growth priorities
Drive end-to-end innovation process from concept through commercialization, ensuring strong consumer relevance and differentiation
Develop deep understanding of multicultural consumers, cultural dynamics, and emerging trends
Impact Culture Through Creativity - Create culture-shaping connections
Lead development and execution of culturally relevant 360° campaigns across media, experiential, partnerships, PR, and social for our multicultural audience
Build strategic partnerships that enhance brand relevance and embed PATRÓN within key cultural ecosystems
Collaborate with media and creative teams to deliver integrated storytelling and culturally resonant communication
Drive Commercial Excellence - Lead bold execution in a fast-moving world
Develop and execute go-to-market plans for innovations, ensuring strong adoption across consumer and customer touchpoints

You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
5+ years of brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations

Strong analytical skills with ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations
Solid financial acumen with experience managing A&P budgets and understanding profit drivers
Strong experience in innovation development, from concept through commercialization and launch
Deep cultural curiosity and understanding of multicultural audiences, trends, and behaviors
Ability to translate cultural insights into relevant brand platforms, partnerships, and storytelling
Experience leading 360° campaigns that integrate media, experiential, PR, and partnerships
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
It goes beyond just Cash!
The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package

Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized.
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Best-in-class, family-friendly, and inclusive leave policies
Define and track success metrics for innovation and multicultural programs, optimizing performance through continuous learning
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
We promote a working environment where all employees are treated and rewarded fairly.
We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.

This listing is sourced directly from Bacardi's careers page and normalized into a canonical job model.