ReachMobi
Growth Marketing Lead
Philadelphia, Pennsylvania · Exec
Sponsorship not specifiedDetected 45 days ago
SQLBigQueryRedshiftA/B TestingGoogle AdsMeta AdsGoogle AnalyticsGrowth MarketingPerformance MarketingLeadershipCollaborationProblem SolvingMentoring
About the role
- This is a high-impact, hands-on leadership role responsible for driving growth strategy while actively operating within key acquisition channels.
- We are looking to bridge a critical gap between tactical media buying and high-level growth strategy.
- You will work closely with Product, Analytics, and Finance to ensure acquisition efforts are efficient, scalable, and aligned with long-term business outcomes.
Responsibilities
- Own and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and payback
- Manage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performance
- Build and run a high-velocity experimentation culture across creative, audience, and funnel performance
- Develop and execute testing roadmaps that drive measurable improvements beyond channel-level optimization
- Lead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiency
- Identify and unlock new growth opportunities across channels, partners, and distribution strategies
- Develop and mentor team members through direct coaching, feedback, and clear performance expectations
- We treat others with respect, regardless of title or role, and we don't let hierarchy define how we collaborate.
Requirements
- 5- 8 years of experience in growth marketing, performance marketing, or user acquisition
- Proven track record scaling user growth on mobile apps or digital products
- Experience operating against business outcomes such as LTV, ROAS, payback, and profit margins
- Strong expertise in paid acquisition channels, including Google Ads (UAC, Display) and Meta Ads
- Experience with programmatic platforms, DSPs, or mobile ad networks
- Strong understanding of mobile attribution, incrementality, and performance measurement
- Experience working with analytics tools such as GA4, Firebase, SQL, BigQuery, Redshift, or similar
- Ability to work with large datasets and translate data into clear, actionable insights
- Ability to shape how growth is executed across a portfolio of products
Benefits
- When we leave drama at the door and put ego aside, we create an environment where teams can focus, trust each other, and win together.
- Benefits Overview
- Unlimited Paid Time Off along with 10 paid holidays
- 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
- Life Insurance, AD&D, STD and LTD 100% employer paid
Company info
- Why ReachMobi?
- At ReachMobi, there are no ceilings.
- You are the owner and architect of your career path, with no one-size-fits-all model.
- We are both visionaries and builders, operating without bureaucracy or red tape.
- This role will serve as a central force in both developing players and driving systemic impact, ensuring we are not just running campaigns, but building scalable growth engines.
Visa & Work Authorization
- Sponsorship available
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This listing is sourced directly from ReachMobi's careers page and normalized into a canonical job model.