ReachMobi
Growth Marketing Lead
Philadelphia, Pennsylvania · Senior
Sponsorship not specifiedDetected 137 days ago
SQLBigQueryRedshiftA/B TestingGoogle AdsMeta AdsGoogle AnalyticsGrowth MarketingPerformance MarketingLeadershipCollaborationProblem SolvingMentoring
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- This is a high-impact, hands-on leadership role responsible for driving growth strategy while actively operating within key acquisition channels.
- We are looking to bridge a critical gap between tactical media buying and high-level growth strategy.
- You will work closely with Product, Analytics, and Finance to ensure acquisition efforts are efficient, scalable, and aligned with long-term business outcomes.
Responsibilities
- Own and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and payback
- Manage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performance
- Build and run a high-velocity experimentation culture across creative, audience, and funnel performance
- Develop and execute testing roadmaps that drive measurable improvements beyond channel-level optimization
- Lead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiency
- Identify and unlock new growth opportunities across channels, partners, and distribution strategies
- Develop and mentor team members through direct coaching, feedback, and clear performance expectations
- No matter your role, you operate as a founder, building, scaling, and continuously growing into what's next.
- We don't just build apps, we build the companies behind them and the future CEOs who lead them.
- This role will serve as a central force in both developing players and driving systemic impact, ensuring we are not just running campaigns, but building scalable growth engines.
Requirements
- 5- 8 years of experience in growth marketing, performance marketing, or user acquisition
- Proven track record scaling user growth on mobile apps or digital products
- Experience operating against business outcomes such as LTV, ROAS, payback, and profit margins
- Strong expertise in paid acquisition channels, including Google Ads (UAC, Display) and Meta Ads
- Experience with programmatic platforms, DSPs, or mobile ad networks
- Strong understanding of mobile attribution, incrementality, and performance measurement
- Experience working with analytics tools such as GA4, Firebase, SQL, BigQuery, Redshift, or similar
- Ability to work with large datasets and translate data into clear, actionable insights
- Ability to shape how growth is executed across a portfolio of products
Company info
- We are both visionaries and builders, operating without bureaucracy or red tape.
Visa & Work Authorization
- Sponsorship available
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This listing is sourced directly from ReachMobi's careers page and normalized into a canonical job model.