NewRez
Marketing Channel Strategy Manager
PA, Fort Washington · Contract
Sponsorship not specifiedDetected 116 days ago
A/B TestingStakeholder ManagementSalesforceCRMPerformance MarketingExcelCadenceCommunicationMicrosoft Office
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 15 green-card filings in this occupation, 100% were for a worker who already held the job.
Green-card follow-through: 85%
Of 13 labor certifications old enough to have been used, 2 expired without the employer filing the next step. Median time from filing to decision: 503 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
5 transfer filings in the last year, covering 5 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- This role focuses on orchestrating the right message, channel, and timing to maximize engagement and conversion outcomes.
- Highly analytical and data-driven, this individual serves as a key liaison between marketing strategy and execution-ensuring channel plans are actionable, measurable, and continuously optimized based on performance insights.
Responsibilities
- The Marketing Channel Strategy Manager is responsible for designing and optimizing cross-channel marketing strategies that drive lead conversion across the customer journey.
- Develop and optimize multi-channel engagement strategies across email, SMS, phone, direct mail, push, and digital touchpoints.
- Design coordinated customer journeys that increase lead-to-application and lead-to-fund conversion rates.
- Establish KPIs across the funnel (engagement, application completion, lock rates) and drive continuous optimization.
- Collaborate with business stakeholders to align goals, priorities, and success metrics.
- Identify and advocate for data needed to support segmentation, personalization, and trigger-based marketing.
- The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Requirements
- Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).
- 5-7 years in marketing, marketing operations, or performance marketing roles.
- Constant repetitive motions required for operating a computer, such as typing and managing phone calls.
Skills
- Proven experience managing multi-channel campaigns and customer journeys
- Strong analytical skills with the ability to interpret data and translate into strategy
- Experience working with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud)
- Experience in financial services or regulated industries preferred
- Excellent communication, stakeholder management, and attention to detail.
- Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel).
- Strong written and verbal communication skills.
- Define channel roles, sequencing, cadence, and triggers based on customer behavior and intent.
- Analyze campaign and journey performance to identify opportunities to improve conversion efficiency.
Benefits
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
- Tuition & Certification reimbursement
- 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
- We offer benefits, programs, and perks that support you in every aspect of your life.
- Our total rewards package is designed to support your whole self.
Company info
- At Newrez, we bring big thinkers and caring doers together to make home happen. We're a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that's why we invest in your growth, wellbeing, and ability to make an impact.
- Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.
- The Marketing Channel Strategy Manager is responsible for designing and optimizing cross-channel marketing strategies that drive lead conversion across the customer journey. This role focuses on orchestrating the right message, channel, and timing to maximize engagement and conversion outcomes.
- At Newrez, we bring big thinkers and caring doers together to make home happen.
- We're a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other.
- We believe that when our people thrive, homeowners thrive - and that's why we invest in your growth, wellbeing, and ability to make an impact.
- Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication.
- We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.
- Through Newrez NOW, our Corporate Social Responsibility program, you'll have opportunities to give back, lead, and make a difference.
Equal opportunity
- We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.
- Different makes us better.
- CA Notice at Collection
This listing is sourced directly from NewRez's careers page and normalized into a canonical job model.