Nectar Social
Senior Product Marketing Manager
New York City, NY - Remote · Senior
Sponsorship not specifiedDetected 4 days ago
Product StrategySalesLeadershipCommunicationCollaboration
About the role
- Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
- Reporting directly to the CEO, you'll play a critical role in defining how we communicate our value to customers and how we win in the market.
- This is a high-impact role where you'll help shape the product marketing function as we scale.
Responsibilities
- Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
- Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
- Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
- Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
- Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
- Support company storytelling and fundraising efforts with compelling market narratives and positioning
Requirements
- 4-7 years of product marketing experience, ideally in B2B SaaS
- Experience owning positioning and messaging for a product or product line
- Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
- Experience in martech, social media platforms, or commerce-related software
- Experience working at a company through a Series A or Series B growth phase
- Experience launching AI-powered products or technical platforms
Compensation
- Competitive compensation and early equity
Benefits
- Competitive compensation and early equity
- Health, vision, and dental benefits + 401(k) match
Company info
- We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
- At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
- Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
- We're living through a fundamental shift in how people discover, evaluate, and purchase products.
- The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
- At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce.
- We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
- Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures.
- We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more.
- We're building the future of social commerce -- where community, conversation, and commerce converge.
- We're looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Nectar's platform.
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This listing is sourced directly from Nectar Social's careers page and normalized into a canonical job model.