Prosci
Senior Director, Public Program Growth Acceleration
Canada · Director
Sponsorship not specified$15k-$20kDetected 47 days ago
Stakeholder ManagementSalesforceSalesBusiness DevelopmentCustomer SuccessLeadershipCommunicationCollaboration
About the role
- Overview In this role, as a strategic commercial leadership role responsible for transforming North America Public Programs (Open Enrollment) into a high-performing growth engine.
- The ideal candidate is a commercially minded leader who combines strategic vision with operational execution excellence.
- They bring deep expertise in enterprise growth strategy, demand generation, pipeline activation, and cross-functional leadership within a complex, matrixed organization.
Responsibilities
- Key role responsibilities include but are not limited to the following: Strategic Growth Leadership Develop and lead the North America Open Enrollment growth strategy aligned to revenue objectives, market expansion priorities, and enterprise commercial goals.
- Revenue Activation & Enterprise Opportunity Development Lead the development and execution of OE-to-enterprise conversion strategies that accelerate pipeline generation and enterprise opportunity creation.
- Partner closely with Marketing and Enterprise Sales leadership to optimize demand generation, account-based marketing (ABM), lead activation, and conversion effectiveness.
- Establish lead management frameworks, service-level agreements (SLAs), activation processes, and commercial operating rhythms to improve conversion and accountability.
- Identify high-intent prospect segments and implement targeted activation strategies, including OE participant engagement, abandoned cart recovery, nurture campaigns, partnerships, and event follow-up.
- Drive strategies that increase enterprise client engagement and improve long-term commercial relationship development.
- Commercial Operations & Funnel Performance Own commercial performance visibility across the OE growth funnel, including registrations, lead conversion, opportunity creation, campaign effectiveness, and revenue contribution.
- Establish KPIs, dashboards, reporting frameworks, and governance mechanisms that support data-driven commercial decision-making.
- Partner with Finance, Marketing, and Sales leadership to align growth investments and prioritize initiatives with the greatest commercial impact.
- Cross-Functional Leadership & Operating Model Transformation Lead transformation of the OE operating model toward growth-focused execution, commercial accountability, and enterprise alignment.
Nice to have
- Identifies opportunities to improve processes, scalability, automation and growth effectiveness.
- Experience leading Open Enrollment, training, event-based, or lifecycle-driven commercial growth strategies.
- Familiarity with Salesforce, marketing automation platforms, and funnel analytics/reporting tools.
- Experience implementing commercial process transformation, automation, or scalable growth operating models.
- Knowledge of Prosci methodology, offerings, enterprise client landscape, and change management industry trends.
- 12+ years of progressive commercial leadership experience across enterprise sales, growth strategy, revenue operations, demand generation, business development, or go-to-market leadership.
- Experience leading cross-functional growth transformation initiatives within complex, matrixed organizations.
- Strong understanding of enterprise funnel dynamics, lead conversion, account-based marketing, and commercial activation strategies.
Compensation
- $200-225k CAD is the anticipated OTE (On-Target Earnings) salary range for this role, with a 70-30 split between base salary and variable comp.
Benefits
- Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.
Company info
- https://www.prosci.com/about.
- Key role responsibilities include but are not limited to the following:
- Strategic Growth Leadership Develop and lead the North America Open Enrollment growth strategy aligned to revenue objectives, market expansion priorities, and enterprise commercial goals.
- Transform Open Enrollment from a programmatic offering into a strategic growth and opportunity generation engine.
- Establish a scalable commercial activation strategy that improves awareness, engagement, conversion, and long-term client value.
- Translate Market growth priorities into actionable go-to-market strategies, investment plans, and operational execution roadmaps.
- Serve as a strategic advisor to North America leadership on growth opportunities, funnel performance, market trends, and commercial activation priorities.
This listing is sourced directly from Prosci's careers page and normalized into a canonical job model.