Florence Healthcare
Product Marketing Manager
Atlanta, GA
Sponsorship not specifiedDetected 42 days ago
Content MarketingSalesClinical TrialsClinical ResearchResearchCommunication
About the role
- What We Do: Florence software advances cures by helping the world's most important research sites do their best work.
- By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams.
- To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc.
Responsibilities
- Develop foundational product messaging and value propositions for key personas and segments.
- Maintain and update messaging documents and product sheets as our platform evolves.
- Join our high-output culture to create innovative, modern, and purposeful software solutions.
Nice to have
- Clear, consistent messaging used across sales decks and marketing content.
- Sales has the right competitive insights and materials at the right time.
- Product launch assets are high quality and delivered on time.
- Competitive and customer research is synthesized into simple, useful deliverables.
- Faster deal cycles and improved sales conversations because of stronger collateral and positioning inputs.
- 3-5 years in B2B SaaS marketing, sales enablement, content marketing, or early product marketing + experience in healthtech, clinical trials, or regulated markets.
- Strong writer and communicator who can simplify technical topics.
- Comfort creating decks, one-pagers, and competitive briefs with minimal guidance.
Skills
- Work directly with sales reps to understand what is working and what gaps exist in the field.
- Keep our sales asset library organized and up to date.
- Conduct research on competitors' messaging, pricing signals, product updates, and campaign activity.
- Summarize insights from industry news, analyst mentions, and conferences.
- Summarize insights in concise briefs for Sales and Marketing.
- Assist with messaging, product launch materials, and internal communication for product or feature releases.
Compensation
- We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
Benefits
- Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
- We insist that health technology is the highest calling for software development.
Company info
- Florence software advances cures by helping the world's most important research sites do their best work.
- Our solutions are now used by over 30,000 research teams in 70 countries around the world-we're the most widely deployed site workflow tool in the industry.
- 5000 company five years in a row.
- At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
- What You'll Bring to The Team:
- Florence is modernizing how clinical trials are run by connecting sites, sponsors, and CROs on a single workflow platform.
- We are looking for a hands-on Product Marketing Manager who can help us build the foundational messaging, sales collateral, and customer insights needed to support our growing go-to-market teams.
- This role is ideal for a marketer who loves switching between research, writing, and content creation.
- You will turn product capabilities into simple and compelling stories, create the materials sales needs to win deals, and conduct customer and competitive research that strengthens our positioning.
- This is an execution-oriented role with high visibility and impact.
- You will work closely with Product, Sales, and Demand Gen while helping rebuild the core PMM function at Florence.
- Messaging and Positioning Support
- Translate product features into clear, customer-focused language.
- Sales Enablement Materials
- Create and manage core collateral: pitch decks, one-pagers, product briefs, battle cards, competitive snapshots, FAQs.
- Competitive and Market Research
- Build simplified competitive comparison views and talking points the sales team can use.
- Customer and Account-Based Insights
- Interview customers and prospects to extract proof points, use cases, and unmet needs.
- Support account-level research for strategic deals (key personas, company initiatives, tech stack clues).
- Product Launch Support
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This listing is sourced directly from Florence Healthcare's careers page and normalized into a canonical job model.