Socure
Vertical Marketing Lead, Tier 1 Banks
Hub - New York · Senior
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About the role
- Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world.
- To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.
- This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships.
Responsibilities
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod's sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results - scaling what works and refining what doesn't.
- Socure is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts.
- If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.
Requirements
- 6-8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
- Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- If you need an accommodation during any stage of the application or hiring process-including interview or onboarding support-please reach out to your Socure recruiting partner directly.
- Follow Us!
- YouTube https://www.youtube.com/c/Socure | LinkedIn https://www.linkedin.com/company/socure/ | X (Twitter) https://x.com/socureme | Facebook https://www.facebook.com/socure/
Company info
- The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
This listing is sourced directly from Socure's careers page and normalized into a canonical job model.