Peloton Technology

Manager, Data Analytics, Performance Creative

New York, New York

Sponsorship not specified$124k-$174kDetected 6 days ago

PythonAlgorithmsSQLMachine LearningData AnalysisData EngineeringData ScienceStatisticsA/B TestingMarketing AnalyticsCompensationCadenceLeadershipCommunication

About the role

Reporting to the Director of Marketing Measurement Strategy, this role sits at the critical intersection of Data Science and Performance Creative, partnering closely with stakeholders across the global Marketing organization.
Rather than analyzing performance as a static output, this individual will interrogate granular creative metadata (dissecting formats, messaging angles, visual hooks, and narrative structures) to deduce deep historical learnings.
Serving as the team's institutional memory for creative performance, you will translate data into context-rich, highly executional insights that actively guide future testing and fuel a continuous creative evolution.

Responsibilities

Establish a consistent cadence for performance communication, democratising access to key insights across the organisation to drive cross-functional alignment and enable rapid, actionable decision-making
Develop and/or model an approach to test different combo of message + creative + funnel to identify what converts/engages the most throughout the funnel stages

Requirements

Bachelor's or Master's degree in a quantitative discipline (Statistics, Data Science, Economics, Mathematics) or equivalent practical experience

Nice to have

Yearly agenda should uncover new business and brand opportunities, as well as opportunity analysis on complex topics like creative fatigue and creative composition to suggest net new, structured tests.
Align creative testing with the media testing agenda
Scope and execute customised creative incrementality tests in partnership with cross-functional teams.
Explore, vet, and integrate emerging AI tools and platform-native capabilities to automate creative asset evaluation and predictive performance modeling
Connect creative performance signals across paid channels, lifecycle email, and landing pages to identify which messaging angles resonate across the full funnel-not just the individual ad unit.
4-5+ years of experience in Data Science, Marketing Analytics, Creative Analytics, or Marketing Science, with a heavy emphasis on media measurement and creative performance evaluation
Demonstrated experience blending rigorous statistical expertise with strong creative intuition, including an understanding of hooks, pacing, asset saturation, and audience resonance
Strong proficiency in SQL and experience using statistical programming languages like Python or R for large-scale data analysis and modeling

Skills

At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content.
For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

Compensation

$124,250 - $174,050 USD
This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.

Benefits

Develop, maintain, and scale a proprietary "Creative Composite Score" framework to evaluate creative health, combining platform delivery metrics, attention/retention signals, and downstream business efficiency
Maintain deep expertise across platforms including Meta, TikTok, Google, YouTube, and Pinterest, translating auction dynamics, machine learning optimization, and delivery systems into actionable creative briefs
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey.

Visa & Work Authorization

eran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial s

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