AppLovin

AppLovin

Performance Marketing Manager

Palo Alto, CA · Mid

Sponsorship not specifiedDetected 3 days ago
SQLData VisualizationGoogle AdsMeta AdsPerformance MarketingNegotiationLeadershipMetabase

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odds of building a lasting career here

38Risky
Cap-exempt (no lottery)0
Sponsors this role82
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

from this employer's Department of Labor filings

Green-card intent detected

AppLovin Corporation obtained a prevailing wage determination for Data Scientists in Palo Alto, CALIFORNIA on 2026-06-17. No matching green-card filing appears in our data yet. The determination expires in 9 days (2026-09-14), and a green-card filing must follow before then or the employer starts over.

Files H-1B transfers

7 transfer filings in the last year, covering 7 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • No team to delegate to, no playbook to inherit.
  • You are the channel manager across the full performance marketing mix: Meta, TikTok, Google, programmatic, ad networks, and any emerging channel worth testing.

Responsibilities

  • We're hiring a founding Performance Marketing Manager to own all of paid growth for Gist - every channel, every dollar, every partnership.
  • You'll set the performance marketing strategy, build the measurement foundation, and run the testing loops across Meta, TikTok, Google, and programmatic that give us real control over CAC from day one.
  • To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.

Requirements

  • 3-7 years of brand-side performance marketing experience, with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product
  • you have negotiated deals and managed these relationships independently
  • Mobile attribution tooling experience with Adjust or equivalent
  • You are the expert in the room, and everything paid runs through you.
  • You are the channel manager across the full performance marketing mix:

Nice to have

  • Experience running performance marketing specifically for a social, entertainment, or consumer app
  • Exposure to influencer or KOL-driven paid amplification as an acquisition channel
  • Familiarity with incrementality testing, geo-splits, or media mix modelling
  • SQL or BI tool fluency (Looker, Tableau, Metabase) for self-serve analysis
  • Top-of-market compensation
  • Full ownership of a critical function from day one, inside a company with the infrastructure, ad tech depth, and platform relationships to back you up
  • A lean, high-trust environment where decisions move fast and your impact is direct and visible
  • AppLovin provides a competitive total compensation package with a pay for performance rewards approach.

Skills

  • About AppLovin
  • The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.

Compensation

  • 10 paid holidays per year
  • Paid Holidays: 10 paid holidays per year
  • CA Base Pay Range
  • $119,000 - $179,000 USD

Benefits

  • Unlimited Discretionary Time Off
  • 401(k) Retirement Plan
  • Paid Sick Leave: 80 hours per year

Company info

  • About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers.
  • To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world.
  • At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Equal opportunity

  • equal opportunity employer that is committed to inclusion and diversity.
  • Learn more about EEO rights as an applicant here.
  • If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com
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This listing is sourced directly from AppLovin's careers page and normalized into a canonical job model.