Inkitt

Senior CRM Lifecycle Marketing Manager

San Francisco · Senior

Sponsorship not specified$147k-$190kDetected 112 days ago

AlgorithmsSQLA/B TestingContent MarketingCRMLeadershipCommunicationCollaboration

About the role

Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app.
Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers.
Recently raising a Series C and backed by some of the top VC's such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJar is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

You've mastered the advanced features of platforms like Iterable-going beyond high-level analytics to build sophisticated customer segmentation and automated, personalized lifecycle flows that drive revenue.
You will lead the charge in analyzing current CRM data, testing customer segmentation, and planning and executing cutting-edge lifecycle campaigns that deliver personalized experiences and turn installs into loyal, paying subscribers.
Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive revenue.
Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.
Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.
Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.
You don't just strategize-you own execution from start to finish, ensuring every campaign delivers measurable impact.
Knowledge of SQL and ability to make your own queries.

Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth.
Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps.

Looking For:
What We'll Offer:
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. We look forward to hearing from you! Check out our Careers Blog 💼 Follow us on Instagram & LinkedIn! 💻
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion.
We believe every author should have an equal opportunity to succeed, as should our team members.
As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
Check out our Careers Blog 💼 Follow us on Instagram & LinkedIn! 💻
We are looking for a top-tier Senior CRM Lifecycle Marketing Manager who is both a strategist and a hands-on executor, to drive exceptional revenue growth for our flagship apps, Galatea and CandyJar.
Campaign Planning & Execution: Develop and execute campaigns with cutting-edge personalization automation that optimize conversion to paid customers, and drive renewals and winbacks.
Who We Are Looking For:

This listing is sourced directly from Inkitt's careers page and normalized into a canonical job model.