Advertising Specialty Institute
Campaign Manager
Trevose, PA · Director · Full-time
Sponsorship not specified$80k-$90kDetected 56 days ago
SEOBrand StrategyHubSpotCRMGrowth MarketingLeadership
About the role
- Individual pay within the range will be based on role related experience, education, skills, and qualifications.
Responsibilities
- Own growth strategy for a defined business segment, with accountability for pipeline and revenue performance.
- Build and manage quarterly campaign roadmaps tied to pipeline and revenue targets.
- Own measurement of campaign performance, including pipeline contribution, conversion rates, and ROI.
- Lead structured testing across messaging, targeting, creative, and channels to continuously improve results.
- Partner with Paid Media, SEO/Website, and Marketing Operations teams to execute integrated campaigns effectively.
- Develop clear campaign briefs outlining objectives, audience, messaging, and success metrics, and guide channel execution.
- Act as a primary marketing partner to Sales leadership, co-owning pipeline goals and ensuring alignment on lead quality and conversion expectations.
- Leverage HubSpot and CRM data to monitor performance, track lead flow, and provide actionable insights to improve campaign effectiveness.
Requirements
- 6-8+ years of experience in B2B marketing, growth marketing, or demand generation roles.
- Proven track record of driving measurable acquisition and pipeline growth through marketing campaigns.
- Experience with HubSpot or similar marketing automation platforms, including reporting, segmentation, and lifecycle marketing.
- Experience working closely with Sales leadership in a revenue-driven environment.
- Strong ability to translate business goals into actionable campaign strategies.
- Strong analytical skills with experience interpreting funnel and campaign performance data.
- Demonstrated ability to develop and optimize multi-channel campaign strategies.
- Proven ability to lead cross-functional initiatives and influence teams without direct authority.
- ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
Skills
- ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing).
- ASI currently has a hybrid work model.
- This position requires in person attendance at our office on Tuesdays and Wednesdays.
- The salary range for this position is $80,000 - $90,000.
Compensation
- The salary range for this position is $80,000 - $90,000.
Company info
- Develop and execute integrated, multi-channel campaign strategies focused on new customer acquisition and expansion within existing customers.
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