Imprint

Imprint

Lead Product Marketer

New York City · Exec

Sponsorship not specifiedDetected 41 days ago
Product StrategySalesCadenceResearchCommunicationCollaborationUnderwriting

About the role

  • We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first.
  • In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems.
  • Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today.

Responsibilities

  • Partner directly with the VP of Product Marketing to shape the strategy, operating model, and execution of one of the company's most critical, yet newest functions
  • Lead the creation of sales enablement assets: one-pagers, pitch decks, messaging frameworks, and partner-facing materials
  • Drive market research and competitive analysis to inform messaging, positioning, and website storytelling
  • Launch partner communications for new product features and updates
  • Build and maintain an ongoing release cadence messaging framework
  • Develop Imprint's first partner-backed case studies and white papers, distilling data and metrics into business impact stories
  • Partner with Growth, Product, and Data teams to measure the effectiveness of deployed content and assets
  • Empower GMs to communicate effectively with their partners through centralized messaging and materials
  • We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth.
  • We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners.

Requirements

  • Proven track record of product positioning and messaging for multiple audiences
  • Demonstrated ability to produce high-quality, compelling written assets: one-pagers, pitch decks, case studies, and sales enablement materials
  • Experience conducting competitive analysis and distilling insights into actionable positioning
  • Comfort reading and engaging with technical documentation
  • Strong cross-functional collaboration experience working across Product, Engineering, Marketing, Risk, and Data

Nice to have

  • Experience in B2B2C, fintech, payments, loyalty or adjacent industries
  • Background in Growth, Product, or Marketing in a fast-paced environment
  • Experience launching sales enablement content from the ground up

Compensation

  • In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems.

Benefits

  • Competitive compensation and equity packages
  • Flexible paid time off
  • Fully covered, high-quality healthcare, including fully covered dependent coverage
  • Additional health coverage includes access to One Medical and the option to enroll in an FSA
  • 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

Company info

  • Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.
  • In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.
  • Role Summary
  • As Lead Product Marketer, you will be a key member of Imprint's product marketing function - the first hire on a team being built from the ground up. This is a senior, high impact individual contributor role with direct accountability for execution across product launches, messaging, sales enablement, and market research.
  • Imprint helps the world's best brands grow the lifetime value of their customers.
  • But the card is just the beginning.
  • Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow.
  • If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.

Equal opportunity

  • equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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This listing is sourced directly from Imprint's careers page and normalized into a canonical job model.