Elsevier
Senior Marketing Manager
Pennsylvania · Senior
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About the role
- This role has strategic ownership of product marketing and market execution for Mytonomy, Patient Education and Care Planning within the North American healthcare provider nursing market.
- Operating as a senior individual contributor, the role is expected to anticipate needs, frame problems and opportunities before solutions are discussed, and bring clear, data-grounded recommendations.
Responsibilities
- Leading and executing marketing programs for their products against defined targets, including new customer acquisition, lead generation, revenue and migration, while bringing forward recommendations and influencing priorities, not only timelines.
- Supporting relationships with key organizations, business partners and content development partners, building trust and identifying opportunities to strengthen market impact.
- Developing digital and physical collateral, landing pages, campaign creative and sales enablement materials in partnership with the center of excellence.
- Developing targeted, value-based messaging grounded in a deep understanding of the clinical nursing environment, customer needs, buying processes and target personas.
- Our product portfolio spans market-leading solutions in Clinical Reference, Advanced Clinical Decision Support, Nursing, Patient Engagement and Precision Medicine.
- Our products aim to optimize care delivery, patient experience, and financial outcomes.
Requirements
- Have 8+ years of integrated marketing experience, including direct marketing, thought leadership and content marketing, public relations and events.
- Bachelor's degree or equivalent required.
- Experience leading major marketing campaigns, product launches and integrated programs across digital and in-person channels.
- Experience influencing cross-functional stakeholders and decisions without direct authority, including in ambiguous or fast-moving situations.
Nice to have
- clinical credentials are a plus.
- MBA highly valued
Compensation
- $86,600 - $144,400.
- Geographic differentials may apply in some locations to better reflect local market rates.This job is eligible for an annual incentive bonus.
Benefits
- Clinical Solutions is a technology & information solutions business focused on helping doctors, nurses, and other health care professionals.
- Developing and executing event and trade show strategies for priority persona groups, showcasing Mytonomy, Patient Education and Care Planning.
Company info
- We offer an appealing working prospect for our people.
- We are committed to providing a fair and accessible hiring process.
- Contributing customer and sales insight to the product requirements process and constructively challenge assumptions where market evidence indicates a different need or opportunity.
Equal opportunity
- EEO Know Your Rights.
Visa & Work Authorization
- are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientat
This listing is sourced directly from Elsevier's careers page and normalized into a canonical job model.