Solink
Channel Marketing Manager
Canada · Full-time
Sponsorship not specifiedDetected 13 days ago
Project ManagementMarketing AnalyticsHubSpotSalesforceCRMLogisticsCustomer SuccessCommunicationCollaboration
About the role
- Solink is evolving from a direct-sales focus to a hybrid go-to-market model, empowering a global network of resellers, systems integrators (SIs), value-added resellers (VARs), strategic alliances, and ISV partners.
- Our cloud-based video security and analytics platform combines video, data, and AI to drive operational insights and profitability across industries-from retail and restaurants to logistics and hospitality.
- As our Channel Marketing Manager, you'll bridge product marketing, field marketing, and enablement to accelerate partner-led growth.
Responsibilities
- Build Partner-Ready Messaging & Collateral
- Collaborate with Product Marketing to adapt Solink's messaging, sales decks, and battle cards for partner use.
- Develop customizable templates, playbooks, and co-branded assets tailored to different partner types (resellers, SIs, VARs, Strategic Alliances, ISV Partners).
- Create and maintain a living library of partner-ready content to support sales, campaigns, and events.
- Drive Co-Marketing & Field Campaigns
- Lead the planning and execution of joint marketing campaigns with top-tier partners.
- Produce monthly partner newsletters and support a regular webinar series.
- Collaborate with Channel Account Managers on territory-based field marketing activities, campaigns, and partner demos.
- Enable & Certify Our Partners
- Design and launch a multi-tiered partner certification curriculum (eLearning, virtual workshops, bootcamps).
Requirements
- Bachelor's degree in Marketing, Business, Communications or related field.
- 5+ years of experience in channel, field, or account-based marketing-preferably in a B2B SaaS environment.
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot).
- Where the role allows, we support flexibility in how and where work gets done - and we're upfront about what's required.
- Advancement is based on contribution, initiative, and the ability to raise the bar - together.
- Develop training modules, videos, and knowledge assessments to drive proficiency.
- Must-Have:
- Strong writer/editor with experience producing both long-form and short-form marketing content.
- Experience planning and executing partner events, webinars, and joint campaigns.
- Excellent project management, cross-functional collaboration, and communication skills.
- Nice-to-Have:
- Experience building or scaling a partner enablement or certification program.
- Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program.
Nice to have
- Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors.
- Candidates must undergo a criminal records check upon hire;
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
- We do things the Solink way:
- Win with TEAM - No egos.
- Just outcomes, built together.
- Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we're upfront about what's required.
- Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
Skills
- This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.
Benefits
- Fully paid health & dental (no waiting period) + $500 health spending account.
- Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
Company info
- This is an active, approved role and we are currently hiring for this position.
- Clear expectations, honest feedback, and no politics.
- Act with URGENCY - Our customers move fast, so we do too.
Equal opportunity
- EQUAL OPPORTUNITY EMPLOYER.
- IF YOU REQUIRE ACCOMMODATION DURING THE SELECTION PROCESS, PLEASE LET US KNOW.
Visa & Work Authorization
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
This listing is sourced directly from Solink's careers page and normalized into a canonical job model.