General Mills
Senior Brand Manager - Minneapolis, MN
Minneapolis, MN · Senior
Sponsorship not specified$129k-$215kDetected 72 days ago
SparkContent MarketingBrand StrategyForecastingHRISLeadershipCommunicationMentoring
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odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role75
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 3 green-card filings in this occupation, 100% were for a worker who already held the job.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Brand Management at General Mills is the engine of our success.
- As a Brand Manager, you'll be a full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve ambitious growth targets.
- We have multiple openings across various types of brand desks, offering a wide array of challenging opportunities:
Responsibilities
- Build Brands: Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding.
- Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints, including digital shelf excellence, discoverability, content strategy, and channel-specific activation.
- Lead Teams: Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment.
- Ability to lead through ambiguity and operate with independence.
- Run the Business: Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution.
- Navigate complex cross-functional relationships to deliver cohesive results.
Requirements
- Bachelor's degree in Marketing, Finance, Business, or related field
- Experience with customer-facing strategies and external partnerships
Nice to have
- Proven experience leading teams including direct team management experience preferred.
- Cross-functional team leadership experience also considered.
Compensation
- The salary range for this position is:
- $128,900 - $214,900 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role.
- The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc.
- As such, pay for the successful candidate(s) could fall anywhere within the stated range.
- Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being.
- You may also be eligible to participate in an annual incentive program.
Benefits
- We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
- Benefits may vary by role, country, region, union status, and other employment status factors.
Company info
- Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next. At General Mills, we're not just making food; we're crafting experiences.
- We offer a dynamic and collaborative work environment, a commitment to your growth and development, and the chance to make a real impact on the world of food and brands people love.
- SALARY RANGE The salary range for this position is: $128,900 - $214,900 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role.
- Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day.
- We're a company driven by a passion for innovation, a commitment to our brands, and a deep understanding of the ever-evolving consumer landscape.
Equal opportunity
- EMPLOYER (EOE)
- General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.
- If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.
- General Mills is an equal opportunity employer.
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This listing is sourced directly from General Mills's careers page and normalized into a canonical job model.