Rbi
Manager, Media, Tim Hortons, US
Corp - Miami Corporate Office
Sponsorship not specifiedDetected 27 days ago
Marketing AnalyticsResearchLeadershipCollaboration
About the role
- This role sits at the intersection of agency management, data-driven audience strategy, and campaign analytics.
- This requires someone who can independently probe agency recommendations, pressure-test channel allocations, and translate performance data into actionable business decisions.
- It also includes proactively working with the field marketing team to ensure alignment across regional and local media.
Responsibilities
- Manage budget pacing and allocation across multiple concurrent campaigns, including mid-flight reallocations and holdbacks
- Lead campaign briefings, flighting discussions, and plan reviews with agency partners, ensuring alignment on objectives and audience targeting
- Own campaign wrap analysis while working with agency across all paid channels - going beyond surface metrics (CPM, impressions) to evaluate reach efficiency, frequency curves, and cost-per-outcome against campaign KPIs
- Support a test-and-learn agenda to measure media incrementality and optimize channel mix
- Work with broader Marketing Analytics team, Media team, and media agency to manage and act on results of a Media Mix Model (MMM)
- Deliver recurring reports, such as weekly sales slides and monthly preview decks, to inform leadership on key trends and opportunities
- Manage first-party audience strategy in collaboration with the agency, including activation of Core guest retention segments, 1P lookalike expansion for new audience acquisition, behavioral trigger-based targeting, and measurement feedback loops
- Lead Marketing Tech Stack oversight from the Tim Hortons US side, working closely with TH Canada and Agency
- Lead channel mix recommendations using actual performance data
Requirements
- 5+ years of experience in total of media planning experience
- Hands-on experience with first-party audience strategy - understanding of lookalike modeling, audience segmentation, and how 1P data integrates into paid media activation
Skills
- Experience managing multi-million dollar media budgets across concurrent campaigns with competing priorities
- comfortable working from raw campaign data to identify performance trends, efficiency gaps, and budget optimization opportunities
- Benefits at all of our global offices are focused on physical, mental and financial wellness.
- RBI's policy applies to all terms and conditions of employment.
- Accommodation is available for applicants with disabilities upon request.
- Ready to make your next big professional move?
- These independently operated brands have been serving their respective guests, franchisees and communities for decades.
- Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Compensation
- Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
Benefits
- We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
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