City of New York

City of New York

Social Media Manager

New York City, NY, United States · Full-time

Sponsorship not specifiedDetected 14 hours ago
Data AnalysisStatisticsGraphic DesignUX DesignAccessibilityContent MarketingStrategic CommunicationsContent CalendarsSocial Media MarketingWritingAccountingAuditingHRVideo ProductionResearchLeadershipCommunicationCollaborationProblem SolvingTime ManagementPlain Language

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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • ABOUT THE CAMPAIGN FINANCE BOARD The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections.
  • NYC Votes, our voter engagement initiative, meets people where they are to share trustworthy election information and help New Yorkers make a plan to vote.
  • And we lift the veil on how candidates raise and spend money, increasing transparency and accountability in local government.

Responsibilities

  • We make it easier for New Yorkers to vote, meaningfully support candidates for city office, and run for office themselves.
  • We publish the citywide Voter Guide, which delivers information about candidates directly to voters' doors.
  • Our public matching funds program ensures small contributions can make a big difference, allowing regular people to run for office by relying on the support of other regular people, not just wealthy donors and special interests.
  • The Public Affairs department of the New York City Campaign Finance Board seeks a Social Media Manager to lead the execution of social media content across NYC Votes and CFB digital platforms, with a strong emphasis on social-first, vertical video content.
  • This is an opportunity for a skilled writer and creative thinker to break down barriers to participation and deliver relevant, impactful content that meets New Yorkers where they are.
  • Create digital content for NYC Votes and NYC Campaign Finance Board, primarily short-form video and social media copy.
  • Maintain a social media content calendar aligned with election cycles and strategic priorities.
  • Support influencer campaigns by pitching new partners, crafting creative briefs, and supporting with campaign analysis.
  • Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.
  • Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice-impacted voters.

Requirements

  • The ideal candidate can translate complex information into clear, accessible, and engaging content that encourages New Yorkers to participate in the democratic process.

Nice to have

  • Bachelor's degree in video production, communications, journalism, marketing, public policy, or a related field
  • advanced degree or equivalent professional experience a plus
  • 2-4 years of experience in social media management, content creation, or digital content strategy.
  • Strong on-camera presence
  • Proficiency in Spanish, Bangla, Chinese (Mandarin or Cantonese), or Korean to support content development and engagement with diverse New York City audiences.
  • While completing the application candidates are invited to provide a cover letter via attachment or the 'Message to the Hiring Team' field on SmartRecruiters.
  • ANALYST CFB AL 2&3 ONLY - 0660A

Skills

  • Editorial & Copy Writing: Craft engaging, informative, plain-language copy for short-form and long-form content.
  • Video Production: Create engaging short-form, social-first video content.
  • Digital Content Planning: Adapt marketing objectives into video, graphic, and copy deliverables.
  • Data Analysis & Reporting: Collect social media data, interpret analytics, and make data-informed content decisions.
  • Analytical Thinking: Ability to evaluate content performance, set and interpret KPIs, and make data-driven recommendations.
  • Leadership & Supervision: Ability to guide and supervise Social Media Intern in execution of content strategy and influencer programs.
  • Editorial & Copy Writing:
  • Craft engaging, informative, plain-language copy for short-form and long-form content.
  • Video Production:
  • Create engaging short-form, social-first video content.
  • Digital Content Planning:
  • Adapt marketing objectives into video, graphic, and copy deliverables.

Company info

  • Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation.
  • We are looking for an experienced digital storyteller with expertise in social-first copywriting and vertical video production.
  • If you're ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.
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