ZeroTek

Marketing Lead

Ottawa, Ontario, Canada · Full-time

Sponsorship not specified$65k-$80kDetected 32 days ago

CybersecurityProject ManagementSEOHubSpotCRMSalesRecruitingCustomer SuccessResearchCommunication

About the role

We're looking for a Marketing Specialist to be the primary hands-on marketing executor at ZeroTek during a pivotal stage of company growth.
You'll work across demand generation, content, campaigns, and marketing operations, turning strategy into action and pipeline into revenue.
This role is ideal for someone who has worked in MSP or channel marketing, thrives in a fast-moving environment, and wants to have real ownership over outcomes, not just deliverables.

Plan, build, and execute demand generation campaigns across Google and LinkedIn Ads, email (HubSpot), and other channels to drive qualified pipeline
Own and optimize the marketing operations stack: HubSpot workflows, lead scoring, email sequences, landing pages, forms, and reporting
Create and manage content across formats: blog posts, case studies, one-pagers, ad copy, social posts, and sales enablement materials, all tailored to how MSPs think and buy
Support event marketing efforts including MSP industry conferences (e.g., IT Nation Connect, DattoCon), webinars, and partner events, from pre-event promotion to post-event follow-up
Manage the social media calendar, with a focus on LinkedIn, including organic content, paid campaigns, and employee engagement coordination
Collaborate with Sales and Customer Success to ensure marketing supports the full partner lifecycle, from awareness through expansion
Support co-marketing initiatives with channel partners (e.g., Okta, ConnectWise) and MSP communities
Ownership mentality: we're building something meaningful, and everyone plays a part
If you're a doer who thinks strategically, knows the MSP world, and wants to build something meaningful - we'd love to hear from you.
we're building something meaningful, and everyone plays a part

3-6 years of experience in B2B marketing, with hands-on execution across demand gen, content, and campaigns
Direct experience marketing to or within the MSP/MSSP channel is required: you understand how MSPs evaluate, buy, and adopt technology
Proficiency with HubSpot (Marketing Hub), including email automation, workflows, landing pages, reporting, and CRM integration
Experience running Google and LinkedIn Ads and managing paid social budgets with a focus on pipeline, not vanity metrics
Proven ability to write clear, compelling marketing copy that speaks to a technical-but-business-minded audience
Pre-Employment Screening and Background Checks Candidates who progress to the offer stage will be required to undergo a background check in accordance with industry, regulatory, and company requirements.
For certain roles, a credit check may also be required.

Self-starter who can take a strategic brief and run with it, from planning through execution to measurement
Strong project management instincts with the ability to juggle multiple campaigns and deadlines without dropping the ball
Collaborative and low-ego - works well in a small team where everyone pitches in
Detail-oriented with high standards for quality - sloppy work is a dealbreaker in a trust-driven market

Comprehensive benefits package designed to support you and your family's health, well-being, and peace of mind
Employee stock options (equity)
Opportunity to be the marketing engine at a fast-growing, mission-driven company with real strategic influence, not just task execution
ZeroTek is committed to employment equity, diversity, and inclusion, and we encourage applications from all qualified individuals.
This may include verification of employment history, education, review of publicly available information relevant to the role, and other job-related information.
Flexible remote work environment

This listing is sourced directly from ZeroTek's careers page and normalized into a canonical job model.