Citigroup

Citigroup

Marketing Customer Engagement Lead Analyst

Schaumburg Illinois United States, USA · Senior · Full-time

Sponsorship not specified$115k-$172kDetected 2 days ago
Project ManagementCRMNegotiationAuditingCommunicationProblem SolvingCritical Thinking

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odds of building a lasting career here

55Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role85
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • There are typically multiple people within the business that provide the same level of subject matter expertise.
  • Significant impact on the area through complex deliverables.
  • Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities

  • Partners with internal teams to ensure marketing strategies are designed and executed flawlessly to meet business goals.
  • Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues.
  • Recommends engagement strategies across multiple partners including balance transfer and spend programs.
  • Collaborate with insights team to assess competitive landscape and drive best in class marketing.
  • Collaborate with business partners to execute and launch new campaigns/initiatives that drive greater customer engagement and mitigate attrition.
  • Identify and manage issues to resolution.
  • Manage internal legal and creative reviews and approvals for marketing campaigns including agent scripting and online experience.

Requirements

  • Professional Background: 6-10 years of progressive marketing experience within retail banking, cards/payments, or financial services.
  • Campaign Management: Proven track record of independently managing complex, multi-channel customer engagement and retention campaigns from inception to post-launch optimization.
  • Other job-related duties may be assigned as required.
  • Project Management & Execution: Advanced organizational and project management capabilities, with demonstrated success managing multiple concurrent deliverables in a fast-paced environment.
  • Analytical Capability: Experience interpreting customer data, KPIs, and campaign performance dashboards to guide strategy and present actionable recommendations.
  • Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).
  • This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
  • Exceptional communication, negotiation and executive presentation skills with the ability to influence cross-functional partners and leadership.
  • #LI-JR 5
  • Marketing

Nice to have

  • Preferred Competencies &
  • Preferred Competencies & Skills:

Skills

  • Demonstrated experience with credit card marketing programs (spend stimulation, balance transfers, lifecycle engagement).
  • Strong problem-solving mindset with high accountability, agility and attention to detail.
  • Familiarity with marketing automation tools, CRM systems and regulatory approval workflows.
  • Job Family Group:
  • Marketing Program Management
  • Primary Location:
  • Schaumburg Illinois United States
  • Primary Location Full Time

Compensation

  • $114,720.00 - $172,080.00
  • In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Benefits

  • Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
  • Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
  • For additional information regarding Citi employee benefits, please visit citibenefits.com.

Equal opportunity

  • View Citi's EEO Policy Statement and the Know Your Rights poster.
  • If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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This listing is sourced directly from Citigroup's careers page and normalized into a canonical job model.