ABC Fitness Solutions

Director, Product Marketing (Gym Segment)

Remote, United States · Director

Sponsorship not specified$155k-$170kDetected 8 days ago

SalesRecruitingResearchLeadershipCommunicationMentoring

About the role

Let's transform the future of fitness-together!
At ABC Fitness, your growth is our investment.
Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights-personally and professionally.

Own Ignite's Positioning and Message Architecture
Define and maintain Ignite's core positioning-the foundation from which all messaging, launch work, and sales enablement flows. This means making clear choices about what Ignite is for, who it's for, and why it wins, not just describing features.
Lead Go-to-Market for Ignite Launches
Build and lead a tiered launch process that allows Ignite to move fast on minor releases and bring full organizational readiness to high-impact ones.
Own launch readiness across Product, Sales, CS, and Onboarding-not just asset delivery, but genuine cross-functional preparedness.
Drive Customer Adoption and Lifecycle Outcomes
Collaborate with CS and Onboarding to develop messaging and content that accelerates adoption, deepens product usage, and reduces churn risk.
Build Competitive Intelligence Into the Fabric of GTM
Develop and maintain a competitive intelligence capability that is systematic, not reactive-giving Sales, Product, and leadership an ongoing picture of where Ignite wins, where it doesn't, and why.
Be a Strategic Partner to Product

12+ years of B2B SaaS product marketing experience, with meaningful ownership of positioning and go-to-market strategy for complex products or multi-audience platforms.
Experience in SLG environments where Sales is a primary GTM motion and PMM's relationship with Sales and CS is a critical success factor.
Strong competitive intelligence instincts: ability to synthesize market signals into actionable positioning and enablement, not just produce competitive teardowns.
People leadership experience with a clear point of view on what excellent PMM looks like and the coaching ability to bring a team toward it.
Ability to use AI to pressure-test positioning, synthesize market signals, and move faster without sacrificing quality of thought.
Ability to operate as both a strategic leader and a hands-on builder in an environment that requires both at the same time.

Please note that the salary information shown below is a general guideline only and based on employees in the United States and may be different in other countries.

Time Off - with our open PTO policy, we offer flexibility in how and when you take PTO!
Parental & Pawternity Leave - we offer leave for when your family grows by two feet or four paws!
Best Life Perk - we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Medical/Dental/Vision coverage
And more! - so many benefits we couldn't even fit them all here!
At ABC Fitness, we don't just build technology-we build communities and transform lives.
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world.
Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights.

Develop segment- and persona-based messaging for SMB and MML buyers and customers, and ensure that messaging is actually used-not just documented.
Translate product complexity into differentiated value propositions that Sales can use, prospects can understand, and customers find credible.
Ignite has a clearly articulated, differentiated positioning and message architecture that Sales actually uses, demand gen reflects, and customers recognize.

ABC is an equal opportunity employer committed to diversity, equity, and inclusion.

This listing is sourced directly from ABC Fitness Solutions's careers page and normalized into a canonical job model.