Harbinger Motors Inc.

Harbinger Motors Inc.

Dealer Marketing Manager

Garden Grove, CA

Sponsorship not specified$100k-$140kDetected 6 hours ago
HubSpotSalesforceCRMSalesLead GenerationCorporate LawCadenceCommunication

About the role

  • Harbinger goes to market through a growing network of commercial vehicle dealers.
  • You'll turn complex incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools.
  • The role requires equal strength in relationship management, field execution, and performance analysis.

Responsibilities

  • Harbinger's best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids.
  • As Dealer Marketing Manager, you'll turn Harbinger's national strategy into strong local-market execution - the primary marketing partner for our dealer network, helping dealers build practical plans, launch campaigns, generate qualified demand, and deliver a consistent customer experience.
  • Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact.
  • Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics.
  • Develop turnkey dealer assets - messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement.
  • Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls.
  • Reporting to the Senior Marketing Manager and working closely with Sales, you'll build Harbinger's dealer marketing program from the playbook up: enablement toolkits, co-op/MDF programs, localized campaigns, and clean lead flow.
  • Dealer relationships: Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact.
  • Local activation: Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics.

Requirements

  • 5+ years of dealer, retail, channel, field, or trade marketing experience
  • Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows
  • Ability to analyze performance data and turn findings into practical recommendations
  • Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative

Nice to have

  • Experience launching a dealer network, entering new markets, or supporting a new product line
  • Experience with local paid media, retail merchandising, or dealer training
  • Familiarity with fleet-electrification incentive programs (HVIP, Sourcewell, FEAP)
  • Complimentary Meals & Stocked Kitchens
  • Every priority dealer has an approved marketing plan, calendar, budget, and measurable local-market goals.
  • Dealers use national campaigns and toolkits consistently while localizing them appropriately for their markets.
  • Co-op/MDF processes are clear, fast, compliant, and supported by useful ROI reporting.

Skills

  • What you'll own
  • Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools.
  • Incentives packaging: Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools.

Compensation

  • California Pay Range
  • $100,000 - $140,000 USD

Benefits

  • Comprehensive Health, Dental & Vision (HDV) - 100% employee covered
  • Early-stage Stock Options
  • Robust Retirement Savings (401k, HSA, FSA)
  • Generous Paid Time Off (PTO) & Parental Leave
  • Annual Vacation Bonus
  • Wellness & Fertility Benefits
  • Cell Phone Stipend
  • If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and
  • This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information.

Company info

  • Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation.
  • Please note that we are currently not accepting applications from third party application services.

Equal opportunity

  • Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
  • Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities.
  • If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.
  • Harbinger may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data").
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