Fanatics Betting & Gaming
Senior Media Buying Manager
New York, NY, United States · Senior · Full-time
Sponsorship not specified$133k-$160kDetected 14 hours ago
Machine LearningData AnalysisA/B TestingPerformance MarketingLeadershipCollaboration
About the role
- Are you ready to shape the future of sports fan engagement on a global scale?
- with the Fanatics App positioned as the front door to fandom.
- Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion.
Responsibilities
- Execute and optimize campaigns across paid channels (Social, Search, Affiliates, Programmatic and other emerging channels).
- Drive performance through hands on platform management, including targeting, bidding, and budget allocation.
- Own and manage multi million dollar acquisition budgets with accountability for efficiency and scale (CAC, ROI, LTV).
- Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
- Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs to evaluate attribution models and efficiencies.
- These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location.
Requirements
- 8+ years of experience in performance marketing
- Deep expertise in paid media platforms (Meta, Google, TikTok, DSPs, mobile ad networks)
- Proven success managing and scaling multi channel campaigns with measurable business impact
- Strong understanding of mobile attribution platforms (e.g., AppsFlyer) and measurement frameworks
- Experience with incrementality testing and attribution modeling
- Strong analytical skills with experience in data analysis and performance reporting
- Ability to work cross-functionally and influence stakeholders
- 5 - 8+ years of experience in performance marketing
- Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
- For information about our benefits, please visit https://benefitsatfanatics.com/
- The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
- NYC Salary Range
- $133,000 - $160,000 USD
Nice to have
- Experience in mobile apps, sports, or digital marketplaces is a plus
Compensation
- The salary range represents base pay only and does not include short-term or long-term incentive compensation.
- This salary range is specific to New York City and may not be applicable to other locations.
- When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
- NYC Salary Range
- $133,000 - $160,000 USD
Company info
- Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods
- collect physical and digital trading cards, sports memorabilia, and other digital assets
- and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans
- a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes
- Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
- Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom.
- We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.
- We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.
- We are seeking a Senior Media Buying Manager to lead execution and scaling of our paid media and performance marketing programs for the Fanatics App.
- This role is responsible for building a best in class acquisition engine grounded in experimentation, data and platform expertise.
- You will be executing in platform across paid channels, managing multi million dollar budgets, optimizing performance and driving efficient user growth.
- This role will focus on platform excellence & expertise across full funnel media campaigns, partnering with Growth, Analytics and Product to ensure acquisition aligns with downstream value and ecosystem profit.
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This listing is sourced directly from Fanatics Betting & Gaming's careers page and normalized into a canonical job model.