Hasbro
Manager, Social Media
Boston, Massachusetts, United States
Sponsorship not specifiedDetected 11 days ago
SparkContent CalendarsCommunicationCollaboration
About the role
- This is your chance to shape legendary play that lasts a lifetime.
- The Manager will blend big-picture strategic thinking with hands-on content craft, driving social innovation while keeping our always-on engine humming.
- Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro's new HQ location in Boston, MA.
Responsibilities
- At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.
- Hasbro is seeking a culturally tuned-in, strategically sharp Manager, Social Media to own the social presence for several Hasbro's most iconic brands - think the kind of names that live on store shelves, in living rooms, and deep in pop culture.
- This is a role for someone who thinks in moments, moves fast, and knows how to build communities that actually care..
- Brand channel ownership. Lead end-to-end social strategy and channel management for 2-3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms - owning the voice, look, and feel of each.
- Social Editorial lead.
- Global collaboration and scale. Partner with regional teams to adapt influencer and social programs for local markets.
- Serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams - translating business objectives into compelling social executions and ensuring alignment upstream and downstream.
- Collaborate with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator content.
- Mentorship. Partner with and provide guidance to the Associate Social Media Manager - sharing expertise, elevating their work, and modeling excellent creative and strategic judgment.
- Analytics and optimization. Own performance reporting for your brands - tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment.
Nice to have
- 4-6+ years of social media experience, ideally in consumer brands, entertainment, or toys/games </li
Company info
- We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before.
- At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.
- We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.
- Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
This listing is sourced directly from Hasbro's careers page and normalized into a canonical job model.