Versaterm

Director, Brand and Communications

Canada (Remote) · Director

No sponsorship$10k-$15kDetected 14 hours ago

CybersecuritySEOContent MarketingStrategic CommunicationsProcurementRecruitingLeadershipCommunicationCollaborationPublic Speaking

About the role

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, content strategy, creative direction and strategic product and customer narratives.
Working cross-functionally with Executive Leadership, Product, Sales and People teams, the Director will ensure that Versaterm's communications reflect its culture of innovation and integrity.
This job posting is being used to fill an existing vacancy.

This leader will develop integrated strategies that align brand, communications, and go-to- market priorities to drive market awareness, credibility and growth.
Drive proactive and reactive media engagement to strengthen Versaterm's position as an industry leader, including thought leadership, issues management and executive visibility
Manage PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution
Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and presentations
Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives
Own Versaterm's enterprise content strategy across the corporate website, blogs, social platforms, executive bylines and key corporate campaigns
Develop an integrated editorial calendar that aligns business priorities, industry trends, product launches and major events
Partner with the GTM team to develop messaging and content strategies supporting launches, campaigns and business initiatives
Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling
Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions

Bachelor's degree in Communications, Public Relations, Marketing or a related field
10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years of leadership experience
Strong media relations expertise, with established relationships across technology, business and industry trade media
Experience managing and collaborating with creative and communications agencies
Ability to translate complex technology and business strategies into compelling, human-centered narratives
Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness
Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance.
Obtaining and maintaining all required security clearances is a condition of employment.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization.

Versaterm is a PE-backed, high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem - dispatch, law enforcement, forensics, courts, and beyond.
We've grown through strategic acquisitions and deep product investment.
The Director, Brand and Communications will shape and execute Versaterm's global brand, content and external communications strategy, strengthening the company's position as an innovator and trusted partner in public safety technology.

Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance.

This listing is sourced directly from Versaterm's careers page and normalized into a canonical job model.