Citi
SEM Associate Director, Paid Search Activation
New York New York United States · Director · Full-time
Sponsorship not specified$130k-$195kDetected 22 days ago
A/B TestingSEMGoogle AdsBrand StrategyLeadershipCollaboration
About the role
- Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
- If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
Responsibilities
- Lead end-to-end paid search campaign execution across multiple lines of business, overseeing delivery from initial build through launch and ongoing in-flight management to ensure consistent, high-quality output.
- Manage and develop a campaign delivery team responsible for trafficking, quality assurance, budget pacing, and performance reporting, setting clear execution standards across all accounts.
- Design and continuously refine standardized workflows, playbooks, and operating procedures that improve campaign delivery efficiency, scalability, and consistency at enterprise scale.
- Partner with Analytics teams to build reporting frameworks and dashboards that track campaign performance against key metrics including ROAS, CPA, and conversion rates, enabling reliable attribution and informed decision-making.
- Collaborate with stakeholders across Marketing, Technology, Product, Risk, Legal, and Finance to align execution priorities, communicate performance updates, and manage platform and vendor relationships with Google, Microsoft, and SA360.
- Demonstrated ability to manage paid search programs at scale, including large budgets and simultaneous campaigns across multiple business lines.
- Experience troubleshooting campaign, platform, and tracking issues across major search platforms to maintain consistent delivery.
- In this role, you will own the end-to-end delivery of paid search campaigns across multiple lines of business, translating strategy into scalable, compliant, and high-performing execution.
- You will manage a hands-on delivery team and play a central role in advancing automation and AI-driven search capabilities across Citi's paid search program.
Requirements
- 6-10 years of experience in paid search execution, including direct leadership of campaign delivery teams in complex, high-volume environments.
- Bachelor's degree or equivalent university qualification.
Skills
- Jul 07, 2026 ------------------------------------------------------
- View Citi's EEO Policy Statement and the Know Your Rights poster.
Compensation
- $129,840.00 - $194,760.00
- In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
- Available offerings may vary by jurisdiction, job level, and date of hire.
- Please see the requirements listed above. ------------------------------------------------------
- For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------
- Most Relevant Skills
Benefits
- Access to learning and development opportunities that support your continued growth as a senior practitioner and people leader.
- Competitive financial wellbeing and benefits package, including support for long-term financial planning.
- Wellbeing support and work-life balance resources designed to help you perform at your best.
Company info
- Citi is looking for a Paid Search Associate Director to lead enterprise-scale paid search execution within the U.S. Consumer Cards Paid Media team - one of the largest and most performance-driven digital marketing operations in financial services.
This listing is sourced directly from Citi's careers page and normalized into a canonical job model.