project44
Sr. Manager, Demand Generation
Chicago, IL · Senior
Sponsorship not specifiedDetected 33 days ago
SparkSEOSEMHubSpotSalesforceMarketoCRMSalesSupply ChainLogisticsLeadershipCommunicationCollaboration
About the role
- We challenge the status quo because we know a better supply chain isn't just possible-it's essential.
- By transforming fragmented logistics data into real-time, AI-powered insights, we empower companies to connect instantly, see clearly, act decisively, and automate intelligently.
- We don't expect everyone to be a data scientist.
Responsibilities
- Manager, Demand Generation, you will own the strategy and execution of campaigns that generate demand across our target audiences and markets.
- You'll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline.
- Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
- Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
- Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
- Own budget allocation across channels and campaigns to ensure maximum return on investment.
- Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas.
- Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
- Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
- Marketing consistently delivers high-quality pipeline that meets or exceeds revenue targets.
Requirements
- 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
- Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
Nice to have
- Requirements & preferred skills
Benefits
- Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.
Company info
- a company that celebrates you for being you.
- We pride ourselves on celebrating everyone - project44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive.
- If you share our values and our passion for helping the way the world moves, we'd love to review your application!
- For any accommodations needed during the hiring process, please email recruiting@project44.com.
- Even if you don't meet 100% of the above qualifications, you should still seriously consider applying.
- Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.
- Why project44?
- At project44, we believe in better.
- Better for our customers.
- Better for their business.
- Better for the world.
- With our Decision Intelligence Platform, Movement, we're redefining how global supply chains operate.
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