Western Governors University

Western Governors University

Senior Communications Content Strategist

Salt Lake City, UT · Senior · Full-time

Sponsorship not specified$83k-$124kDetected 7 days ago
Data AnalysisLLMsProject ManagementSEOContent MarketingWritingLeadershipCommunication

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odds of building a lasting career here

88Lottery-free
Cap-exempt (no lottery)100
Sponsors year-round90
Entry-level history60
PERM / green-card track50
Fits your clock70

Files H-1B any time — no cap, no lottery. The 2026 weighted-selection rule doesn't touch it, which makes this the strongest structural path for entry-level talent. Pay is often lower, but your odds of staying are dramatically higher.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

States it is exempt from the H-1B cap

In 1 Department of Labor filing, this employer states it is an institution of higher education — one of the statutory grounds for exemption from the H-1B cap. Cap-exempt employers can file year-round without entering the lottery.Employer's own attestation on a Department of Labor wage determination, not a USCIS determination — exemption is decided per petition.

Files H-1B transfers

25 transfer filings in the last year, covering 25 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • The Senior Communications Content Strategist is a member of the Brand Content and Communications team in WGU's Institutional Advancement (IA) department.
  • Strengthen WGU's brand authority through strategic, compelling storytelling.
  • Amplify WGU's impact by creating, editing, and facilitating content that is outcomes-focused, engaging, and trustworthy.

Responsibilities

  • Manage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn.
  • Develop and execute distribution strategies across owned, earned and social channels to maximize content reach and engagement.
  • Partner with communications staff regarding communications plans, content topics, copywriting, and editing.
  • Create and implement AI-assisted processes to streamline editorial planning, reporting, etc.
  • Optimize content for discoverability across traditional search and AI-driven platforms (e.g. generative search, answer engines), adapting formats and structures as those platforms evolve.
  • Drive measurable channel and audience growth through data-informed and organization-aligned content strategies.

Requirements

  • Must be able to lift up to 15 pounds at times
  • Knowledge, Skills, and Abilities
  • Ability to write insightfully and creatively for various channels and audiences, including blogs, web content, print collateral, etc..
  • Writing samples or portfolio required.
  • Experience writing for press and media relations purposes, including press releases and media assets.
  • Strong ability to copy, edit and proofread according to both AP and Chicago styles.
  • Experience creating and executing multi-channel communications strategies.
  • Familiarity with SEO, GEO, and content marketing best practices.
  • Working knowledge of how generative AI and answer engines are shaping content discovery, and ability to adapt content strategy accordingly.
  • Ability to translate one piece of content into multiple channel-native formats to maximize distribution ROI.
  • Ability to write insightfully and creatively for various channels and audiences, including blogs, web content, print collateral, etc.. Writing samples or portfolio required.
  • Ability to build relationships and manage projects across internal teams.
  • Familiarity with SEO, GEO, and content marketing best practices. Working knowledge of how generative AI and answer engines are shaping content discovery, and ability to adapt content strategy accordingly.
  • Ability to create and manage timely, informative channel and content performance reports using tools such as Adobe Analytics, LinkedIn analytics, and similar platforms.
  • Experience with project management tools such as Asana and monday.com.
  • Ability to work independently, prioritize tasks efficiently, and manage projects as assigned.
  • Proficiency in Microsoft Office.
  • Education:
  • Bachelor's degree in English, communications, journalism, public relations, or marketing.

Nice to have

  • Experience with content management systems
  • Experience in data analysis and reporting
  • Position & Application Details
  • Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses
  • accident, critical illness and hospital indemnity supplemental coverages

Compensation

  • $82,700.00 - $124,000.00
  • Support content development and editing for major university publications and initiatives (commencements, annual reports, etc.) as assigned.

Benefits

  • This role is responsible for building the university's reputation among key audiences, including corporate partners, education thought leaders, policy makers, media, alumni, employees, and others.

Company info

  • Additional travel may include conferences, visits to company locations, and other business-related events as needed.

Equal opportunity

  • All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
  • Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
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This listing is sourced directly from Western Governors University's careers page and normalized into a canonical job model.