Grafana Labs

Demand Generation Program Manager

Canada (Remote)

Sponsorship not specifiedDetected 7 days ago

BigQueryGrafanaAgentic AISalesforceMarketoGrowth MarketingOutbound SalesLeadershipCommunicationCollaboration

About the role

Grafana's Demand Generation team is responsible for creating and accelerating pipeline across the full customer journey - from first touch through expansion.
We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals surfaced directly to sales leaders, and agentic workflows that handle work that used to take teams of specialists.
This is one of the biggest growth opportunities in the business and one of the least-covered by traditional demand gen.

Own customer lifecycle demand gen.
Build and run programs that create demand inside our existing customer base - expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams.
Work across channels, not in one. Support and strengthen programs across paid, email, events, web, and outbound as team priorities shift. You'll be the person who can step into any channel and make the program better.
Build agentic workflows.
Use AI tools (Claude Code, agents, internal AI infrastructure) to automate program execution - audience building, content generation, signal detection, campaign QA - and treat automation as a first-class deliverable, not a side project.
Partner directly with sales leadership on what's working.

Measure what matters.
Instrument your programs, report on pipeline impact honestly, and kill what isn't working.
5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company (open source / developer-focused a plus).

Grafana Cloud, our fully managed observability platform, is flexible and built for scale.
Learn more at grafana.com and follow us on LinkedIn and X.
Connect programs to the sales motion.

In Canada, the base compensation range for this role is CAD 101,000 - CAD 122,000.

Translate marketing signals into actions sellers actually take: account coverage, buying signals, campaign follow-up.
Bonus Points For

Experience marketing to existing customers - expansion, cross-sell, or customer lifecycle programs - not just net-new acquisition.

Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.
Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.
#LI-Remote
Employer: Grafana Labs is an equal opportunities employer.

This listing is sourced directly from Grafana Labs's careers page and normalized into a canonical job model.