Empowerbrands

Empowerbrands

Senior Vice President - Marketing

Alpharetta, Georgia · Exec

Sponsorship not specifiedDetected 53 days ago
Project ManagementStakeholder ManagementCRMSalesLead GenerationPipeline ManagementCadenceLeadershipCommunication

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Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • JAN-PRO is seeking a Senior Vice President of Marketing to own and advance the marketing strategy for one of the leading commercial cleaning franchise brands in the market. This role will be responsible for driving brand-level marketing strategy (franchise and company-owned), strengthening Regional Developer engagement, increasing adoption of marketing best practices and technology, and ensuring marketing is viewed as a trusted, value-creating partner to the JAN-PRO system.
  • The ideal candidate is a strategic, commercially minded marketing leader with deep franchise experience, strong relationship-building skills, and a proven ability to translate enterprise marketing strategy into practical, field-adopted execution. This person must be comfortable operating at both the strategic and regional level, partnering closely with brand leadership, Regional Developers, franchise business coaches, sales, and other cross-functional stakeholders to improve marketing performance, sentiment, adoption, and growth outcomes.
  • JAN-PRO is seeking a Senior Vice President of Marketing to own and advance the marketing strategy for one of the leading commercial cleaning franchise brands in the market.

Responsibilities

  • Partner with brand leadership, sales, operations, Regional Developers, and shared services teams to develop and execute marketing strategies that support JAN-PRO's growth goals across the organization, including lead generation, local market activation, customer acquisition, retention support, and franchise system adoption.
  • Own and manage JAN-PRO's agency partners and vendor relationships, ensuring partners are aligned to brand priorities, performance expectations, sharing of insights, budget discipline, Regional Developer needs, and measurable business outcomes.
  • Identify opportunities to strengthen brand positioning, market relevance, lead generation, local market activation, customer retention support, and Regional Developer enablement.
  • Partner with digital, creative, operations, sales, and analytics teams to ensure JAN-PRO marketing efforts are coordinated, measurable, and actionable.
  • Build strong, trusted relationships with JAN-PRO Regional Developers and serve as a key marketing partner to the regional network.
  • Create consistent communication rhythms that increase transparency, confidence, and understanding of marketing priorities, performance, initiatives, and available resources.
  • Proactively identify gaps in Regional Developer sentiment, adoption, or understanding and develop strategies to address them.

Requirements

  • Minimum of 12 years of progressive marketing experience, with meaningful experience in a senior marketing leadership role.
  • Franchise marketing experience is required, ideally within a multi-unit, multi-market, or distributed operating model.
  • Commercial, B2B, or local services marketing experience required.
  • Proven ability to work with franchisees, regional leaders, operators, sales teams, or field-based stakeholders.
  • Experience driving adoption of marketing best practices, playbooks, campaigns, tools, or technology across a distributed network.
  • Strong communication and executive presentation skills, with the ability to influence senior leaders and field stakeholders.
  • Strong analytical orientation and ability to use data, feedback, and performance trends to guide decisions.
  • Experience working with Regional Developers, master franchisees, area developers, or other layered franchise structures.
  • Experience with marketing technology adoption, CRM, automation, reputation management, local listings, paid media, website performance, reporting dashboards, or sales enablement tools.
  • Experience supporting B2B demand generation, account-based marketing, local market development, or sales pipeline acceleration.

Nice to have

  • Preferred Experience

Company info

  • Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
  • This job description in no way states or implies that th
  • Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands.
  • Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care.
  • Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success.
  • Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses.
  • For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
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