Town Web
Fractional Head of Growth (SaaS)
Canada
Sponsorship not specifiedDetected 57 days ago
About the role
- That means owning the full funnel: awareness, demand generation, trial conversion, and expansion.
- Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition.
Responsibilities
- This role owns the marketing function end-to-end and is accountable to revenue growth.
- What you'll own You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR.
- You'll work with a design team and an ads agency, so you're coordinating and directing.
- What you'll have access to A design team, a content writer, a paid ads agency, and direct access to leadership.
Requirements
- You've got the experience in already helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or even more.
Company info
- https://youtu.be/uK7Eqym5I4E?si=ZLds3WBmmMcLM6cU
- We're looking to hit $3M ARR in the next 18 months.
- What we're looking for You've got the experience in already helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or even more.
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