Meredith
Associate Director, Marketing, Lifestyle
New York, NY - 225 Liberty Street · Director
Sponsorship not specified$95k-$110kDetected 30 days ago
Content MarketingSalesResearchCommunicationMicrosoft Office
About the role
- This position reports to the Executive Director, Marketing.
- This hybrid role, based in NYC or Chicago and requires three days in the office each week and reports directly to the Director, Marketing.
- Hybrid 3x A Week In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week.
Responsibilities
- As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Digital Sales Team, Vertical Print Sales Team, and Strategy Account Team to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier advertising partners.
- Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical
- Collaborate across the People Inc portfolio to create sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
- Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
- Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed
Requirements
- The Role's Minimum Qualifications and Job Requirements
- Bachelor's degree
Nice to have
- 9 years relevant experience in media, marketing or pre-sales strategy
- Prior experience at a digital publisher strongly preferred
- Background in Home/Household, Pet CPG, and/or Auto and Insurance categories is a plus
Skills
- Strong understanding of the advertising and media landscape, including digital, print, and/or programmatic ecosystems
- Advanced expertise in pre-sale marketing and proposal development, from pitch through close
- Exceptional creative writing, storytelling, and presentation skills
- Fluency in Keynote and PowerPoint, with the ability to produce visually impactful decks
- Ability to remain poised under pressure and communicate effectively with diverse stakeholders
- Proven self-starter with the ability to proactively identify opportunities and move initiatives forward
- Comfortable working in a fast-paced, deadline-driven environment
- Specific Knowledge, Skills, Certifications and Abilities:
Compensation
- New York: $95,000.00 - $110,000.00
- The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future.
- Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
- The range listed is just one component of People Inc's total compensation package for employees.
- Other compensation may include annual bonuses, and short- and long-term incentives.
Benefits
- We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
Company info
- In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.
Equal opportunity
- Accommodation requests can be made by emailing hr@people.inc.
Visa & Work Authorization
- to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender id
Apply directly at Meredith →Create a free account for alerts like thisView Meredith immigration profile
This listing is sourced directly from Meredith's careers page and normalized into a canonical job model.