UMGC
Director, Social Media and Digital Engagement
(North America) Adelphi, MD · Director · Part-time
No sponsorship$95k-$115kDetected 11 days ago
LeadershipCommunicationMentoring
About the role
- Uses analytics and insights to continuously refine strategy, improve engagement, and inform decision-making across digital and physical digital channels.
- Digital Innovation & Discoverability: Integrates emerging best practices in digital communications, including AI-driven search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), into content and campaign planning.
- Ensures university content and community narratives are structured to be discoverable, credible, and visible across evolving digital and conversational platforms.
Responsibilities
- Leads UMGC's social media strategy, ensuring alignment with institutional priorities and integration with the broader communications calendar.
- Partners across the Office of Communications and university stakeholders to deliver coordinated, audience-centered messaging that strengthens brand narrative and engagement.
Requirements
- 3 to 5 years of supervisory experience
- Proficiency with social media and digital communication tools
- strong analytical skills with the ability to interpret performance data and audience insights
- experience leading cross-functional initiatives and influencing stakeholders without direct authority
- 4-year college degree in Communications, Marketing, or Social Media
Skills
- Knowledge, Skills, and Abilities
- Excellent written and verbal communication skills; sound judgment in representing the university online
Compensation
- $95k-$115k
Benefits
- Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 16 paid holidays (17 during general election years).
- For part-time employees, time off rates will be prorated based on the number of hours worked.
- Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
- Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance.
- Flexible Spending Accounts: Available for medical and dependent care expenses.
- Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
- Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options.
- Tuition Remission: Immediate availability for Regular Exempt Staff.
- Spouses and dependent children are eligible for undergraduate tuition remission after two years of service.
- NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.
Equal opportunity
- The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities.
- UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination.
- For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu.
- The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination.
This listing is sourced directly from UMGC's careers page and normalized into a canonical job model.