LendingClub

Sr Manager, Lifecycle & Growth Marketing

San Francisco, CA · Senior

Sponsorship not specified$183k-$215kDetected 1 day ago

A/B TestingHubSpotSalesforceCRMGrowth MarketingHRISLeadershipCommunicationCollaboration

About the role

We recently rebranded to Happen Bank, and this role arrives at exactly the right moment: as we step into a new brand identity, lifecycle marketing has a unique opportunity to define what that relationship with our members actually feels like.

Own the lifecycle marketing roadmap - prioritizing programs, setting goals, and partnering with the Sr Director to align strategy to business outcomes
Lead onboarding end-to-end across all owned channels, designing journeys that activate new members and set the foundation for long-term engagement
Own the trigger and behavioral email roadmap, identifying opportunities to move from batch-and-blast to event-based, personalized communications
Build and manage the experimentation agenda - designing tests, sequencing hypotheses across programs, and synthesizing results into team-wide learnings
In partnership with the growth analytics team, develop and manage a performance reporting framework that communicates lifecycle's contribution to revenue and LTV to senior leadership
Partner with PMM and creative teams on campaign briefs, messaging strategy, and experimentation ownership, building trust and clarity on roles and responsibilities
Lead the launch and growth of SMS as a new marketing channel in partnership with the Sr Director, including workflow design and compliance requirements
Lead and develop a high performing Lifecycle Marketing team

8+ years of experience in lifecycle, CRM, retention, or growth marketing, with demonstrated success owning programs end-to-end
You operate well with ambiguity - you can set direction when the playbook doesn't exist yet, and you bring others along without waiting for perfect information

Experience with Salesforce Marketing Cloud (SFMC) or comparable platforms (Braze, Iterable, HubSpot)
Familiarity with CDPs and how data infrastructure enables lifecycle personalization at scale
Background in consumer financial services or another regulated industry
Experience launching a net-new marketing channel (SMS, push, in-app)
Exposure to LTV modeling or customer value measurement frameworks
Happen Bank offers relocation, based on actual job level.
Time Zone Requirements
Local hours (PT)

The target base salary range for this position is 183,000-215,000.
The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location.
Base salary is just one part of Happen Bank's Total Rewards package.
You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
bachelor's degree or higher, or equivalent combination of education and experience
You own experimentation as a discipline, designing tests with clear hypotheses, sequence them against business priorities, and build learning systems your team can act on
We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job

If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@happen.com.
equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.

You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews.
We will not discriminate against you if you choose to opt out.

This listing is sourced directly from LendingClub's careers page and normalized into a canonical job model.