Injective Labs
Growth Marketing Manager
New York or Remote (US)
Sponsorship not specifiedDetected 50 days ago
Growth MarketingBusiness DevelopmentResearchCommunication
About the role
- As the Growth Marketing Manager, you will be responsible for driving the full user growth lifecycle for our soon-to-be-launched trading app, from awareness to acquisition, activation, and retention.
- Your mission will be to convert brand awareness into product usage and expand our reach to new audiences.
Responsibilities
- Lead growth marketing initiatives to drive user acquisition, activation, and engagement.
- Develop and oversee Go-to-Market campaign plans.
- Build onboarding flows, email drips, and in-app campaigns to improve activation and retention.
Requirements
- 3+ years of experience in Growth Marketing within the Web3 or crypto space.
- Proven track record of driving user growth through measurable strategies.
- Experience in creating and executing GTM strategies.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
- Must be fluent in English
Nice to have
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
Compensation
- Competitive salary and INJ token award
Visa & Work Authorization
- Whether that's based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local
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