Nubank

Product Marketing Lead

USA, Miami · Senior

Sponsorship not specifiedDetected 23 days ago

A/B TestingProduct StrategyResearchLeadershipAdaptability

About the role

This is a senior individual contributor role with a lot of leadership through influence.
You'll shape the story, run launches end‑to‑end, and set the standard for how we communicate with customers.
You'll join a small, ambitious team that values craft, velocity, and genuine collaboration.

You'll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.
Own key US product marketing outcomes for your area - e.g., awareness, engagement, and adoption - with clear, measurable impact.
Own the end‑to‑end product story and value prop across key touchpoints so we're clear, differentiated, and believable.
Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
Translate the product story into high‑impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‑product surfaces tell a consistent story.
Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.
Design and run programs across in‑app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.

PM‑level intuition - You can read a roadmap, find the real customer and business insight, and turn it into a clear story and GTM plan.
Proven track record owning end‑to‑end product or major feature launches with clear, quantified business impact.
Comfort with data and light analytics (self‑serve tools, dashboards, basic analysis tied to a clear narrative).

Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross‑functional stakeholders.
Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.

Turn company and product strategy into sharp positioning, segmentation, and
Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.
Work closely with Growth so our lifecycle journeys feel coherent, on‑brand, and right for US customers.
Nu is the world's largest digital banking platform outside of Asia, serving over 127+ million customers across Brazil, Mexico, and Colombia.
The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers' complete financial journey, promoting financial access and advancement with responsible lending and transparency.
The Company is preparing for its next growth cycle where it will accelerate its internationalization process outside Latin America, and will also enter new verticals beyond financial services in its core markets taking advantage of the significant customer penetration.

This listing is sourced directly from Nubank's careers page and normalized into a canonical job model.