Orchestra

Director, Influencer Marketing (Public Affairs)

New York, N.Y.; Washington, D.C · Director

Sponsorship not specified$110k-$125kDetected 50 days ago

Strategic CommunicationsInfluencer MarketingBusiness DevelopmentRecruitingResearchCommunicationMentoring

About the role

You will architect programs that translate complex policy issues and public-facing initiatives into compelling, creator-led storytelling.
You understand how influence operates in the public affairs space, where trust, transparency and community engagement are critical and you know what moves audiences across awareness, education, advocacy and reputation.
This role requires both big-picture strategic thinking and hands-on execution.

Responsibilities

From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence.
Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
The team works on fast-moving state and national campaigns across a wide range of issues, collaborating with a strong network of advisors, consultants and local partners in markets across the country.

Requirements

Develop and lead integrated creator, influencer and celebrity strategies for public affairs clients including healthcare, technology policy, land use, education, infrastructure and other public affairs sectors
Design programs that support the full public affairs and community-focused communications lifecycle, from building awareness and shaping public sentiment to supporting policy, regulatory and stakeholder engagement objectives
Translate complex policy issues, community initiatives, public-facing projects and real estate developments into compelling creator-led storytelling that reflects local context, community priorities and public impact
Integrate organic creator partnerships with paid amplification to expand reach, inform and engage key audiences and drive measurable outcomes such as awareness, public sentiment, stakeholder engagement and community support
Oversee influencer identification, vetting and partnership management, ensuring alignment with policy objectives, community credibility and reputational considerations across campaigns and activations
Build programs that leverage a diverse ecosystem of voices, including policy experts, community leaders, advocates, cultural influencers, industry stakeholders and trusted public figures.
Develop client-facing strategic plans, measurement frameworks and performance reports; present insights tied to public perception, stakeholder engagement and reputational impact
Collaborate closely with public affairs, PR, digital, partnerships and community engagement teams to ensure creator activity supports broader communications, policy and stakeholder engagement goals
Connect digital storytelling to real-world engagement, including community meetings, public hearings, project announcements, stakeholder events and local activations
Stay ahead of emerging platforms, creator formats and cultural trends shaping public opinion, civic engagement and community discourse

Skills

Desire to constantly innovate and test new things, not just follow a pre-established playbook
Orchestra is the first communications company built for today's media landscape.
Since 2022, it's acquired nine firms, including:
BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communication professionals.
$110,000-$125,000

Compensation

$110,000-$125,000

Company info

Opportunities for advancement exist and we are committed to helping all staff develop and grow.

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