Ubisoft

Ubisoft

Sr. Data Analyst, Marketing Analytics

Montreal, QC, Canada · Senior

Sponsorship not specifiedDetected 35 days ago
PythonSQLData AnalysisData ScienceData VisualizationA/B TestingMarketing AnalyticsSalesforceCRMBudgeting

About the role

  • Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin's Creed, Rainbow Six to Just Dance and more.
  • We believe diverse perspectives help both players and teams thrive.
  • The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives.

Responsibilities

  • Deliver a cross-channel, brand level view of performance, insights, and recommendations.
  • Convey the finding on campaign performance and drive strategy and optimization change with stakeholders.
  • Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion.
  • Develop marketing experiments to understand the business impact of paid media and creator campaigns.
  • Develop robust analytic processes to frame campaign expectations, inform decision making, and provide optimization recommendations based on performance data.
  • Develop marketing experiments to understand the business impact of paid media
  • Communicate insights and discuss recommendations with brand teams and cross functional partners.
  • 4+ years of proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable insights. 3+ years of that in paid media and marketing analytics.
  • If you're passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!
  • The Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives.

Requirements

  • Experience with statistical methods such as regression and hypothesis testing

This listing is sourced directly from Ubisoft's careers page and normalized into a canonical job model.