OpenTable
Temporary Lifecycle Marketing Specialist (Hybrid)
Toronto, Canada · Contract
Sponsorship not specified$38k-$42kDetected 27 days ago
A/B TestingSalesforceMarketoCRMGrowth MarketingProcess ImprovementCadenceCommunicationOrganizational Skills
About the role
- We are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross-channel lifecycle marketing programs across email and in-app messaging.
- This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the lifecycle. The ideal candidate has hands-on experience building lifecycle programs across both marketing automation and in-app engagement platforms, with a strong operational and analytical mindset.
- This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross-functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes.
Responsibilities
- Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys
- Develop scalable customer journeys leveraging email and in-app messaging across Marketo and Pendo
- Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalization
- Create coordinated customer experiences across platforms including Marketo, Pendo, Salesforce, and additional lifecycle engagement tools
- Support future lifecycle channel expansion opportunities including SMS and additional customer engagement platforms
- Build and maintain lifecycle programs, nurture campaigns, and automated journeys in Marketo
- Build and manage in-app messaging experiences, targeting, and customer engagement campaigns in Pendo
- Validate audience logic, behavioral triggers, and lifecycle program structure to ensure campaigns are scalable and operationally sound
- Partner with RevOps and SFDC Operations to define data requirements, field mappings, and trigger dependencies needed to support lifecycle automation
- Support the evolution of scalable lifecycle infrastructure and automation best practices
Requirements
- 2-5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement
- Hands-on experience with Marketo required
- Experience working within Pendo or similar in-app engagement/customer journey platforms required
- Familiarity with customer journey orchestration and cross-channel engagement strategies
- Familiarity with Salesforce (SFDC) and marketing operations workflows
- Experience working with behavioral triggers, segmentation, suppression logic, and customer journeys
- Experience building automated nurture and lifecycle programs across multiple customer touchpoints
- Strong analytical mindset with experience using lifecycle performance data to optimize engagement and conversion
- Strong attention to detail and organizational skills
- Comfortable collaborating cross-functionally with Marketing, RevOps, Product Marketing, and Operations teams
Nice to have
- Experience with additional tools such as SendGrid, Groove, or SMS platforms is a plus
- Experience leveraging AI tools or automation workflows to improve marketing execution is a plus
Compensation
- The expected range of compensation for this position based in Toronto, Canada, is $38-$42 CAD / hour.
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