Weedmaps

Weedmaps

Social & Brand Strategist (Remote)

Los Angeles, CA · Full-time

Sponsorship not specified$115k-$135kDetected 12 days ago
Content MarketingContent CalendarsLeadershipCommunication

About the role

  • Weedmaps is seeking a Social & Brand Strategist to shape the company's social, editorial, and audience engagement strategy.
  • This role sits at the intersection of culture, audience insight, social behavior, creative strategy, and editorial programming.
  • The Social & Brand Strategist identifies emerging trends, audience tensions, platform behaviors, and white-space opportunities that evolve into creative campaigns, editorial themes, and culturally relevant storytelling initiatives.

Responsibilities

  • Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
  • Partner with Creative Leadership to evolve strategic insights into campaign platforms.
  • Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.

Requirements

  • Strong understanding of creator ecosystems, internet culture, and audience behavior.

Nice to have

  • Strong editorial instincts.
  • Deep knowledge of cannabis culture and creator communities.
  • Experience working in highly collaborative cross-functional environments.

Skills

  • Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
  • Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
  • Translate audience insight into actionable strategic recommendations.
  • Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
  • Analyze audience engagement and content performance.
  • Identify repeatable content frameworks and scalable creative systems.
  • Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.
  • Exceptional presentation and communication skills.

Compensation

  • The base pay range for this position is $115,000 - $135,000 per year, and a competitive bonus

Benefits

  • Up to 80% coverage for dependents
  • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Supplemental, voluntary benefits
  • Student Loan Repayment/529 Education Savings with a monthly company contribution
  • FSA (Medical, Dependent, Transit and Parking)
  • Short- and Long-term Disability Insurance

Company info

  • Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry.
  • Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
  • "Freedom to choose.
  • Freedom to access.
  • Freedom to enjoy."
  • Our recruiters will always communicate with candidates through an @ weedmaps.com email address.
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.
  • Weedmaps Careers Page or LinkedIn

Visa & Work Authorization

  • ssion, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local
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This listing is sourced directly from Weedmaps's careers page and normalized into a canonical job model.