Mile Marker
Associate Director, Media
Hybrid (New York, NY) · Director
Sponsorship not specified$100k-$120kDetected 11 days ago
Data VisualizationGoogle AdsMeta AdsSalesforceGoogle AnalyticsCRMPerformance MarketingAffiliate MarketingLeadershipCollaborationMentoringPublic Speaking
About the role
- This role requires a highly strategic thinker who understands how paid media influences every stage of the customer journey-from awareness through pipeline generation and customer acquisition.
- The ideal candidate has extensive experience managing enterprise B2B media programs and is equally comfortable discussing attribution models with analytics teams, presenting strategic recommendations to executive stakeholders, and coaching junior team members.
- This position will work closely with agency leadership to continue expanding the agency's performance marketing capabilities while serving as a trusted strategic advisor to the client.
Responsibilities
- Lead cross-channel planning across Search, Paid Social, Programmatic, Display and Remarketing.
- Partner with senior agency leadership to build integrated full-funnel media plans that connect awareness initiatives to downstream business outcomes.
- Identify opportunities to improve media efficiency while maximizing lead quality and revenue impact.
- Drive innovation through ongoing testing frameworks, audience expansion strategies and platform advancements.
- Client Leadership Act as the senior day-to-day strategic partner for the client by leading quarterly business reviews, facilitating executive presentations, guiding media investment decisions, recommending budget reallocations.
- Establish media planning best practices and foster collaboration across paid media, analytics, strategy, and creative teams to drive unified campaign success.
Nice to have
- Confidently communicate with executive stakeholders and provide consultative recommendations backed by data.
- Team Leadership Guide, coach, and mentor a team of Supervisors, Senior Planners, and Planners, directly supporting their career development and professional growth.
- Review strategic recommendations and audit media plans to ensure high-quality delivery, while training team members on advanced optimization strategies.
- 8-10+ years of digital media experience Experience with B2B demand generation programs Agency experience strongly preferred Experience leading integrated media teams Proven success presenting to executive-level clients
Skills
- Mile Marker's client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry's, among others.
- Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
- For more information, go to www.milemarkeragency.com.
- Establish channel investment strategies based on business priorities, customer acquisition goals and pipeline contribution.
- $100,000 - $120,000 per year (Hybrid (New York, NY))
Compensation
- Lead Performance Media Strategy Develop annual and quarterly performance marketing strategies aligned with client business objectives.
Apply directly at Mile Marker →Create a free account for alerts like thisView Mile Marker immigration profile
This listing is sourced directly from Mile Marker's careers page and normalized into a canonical job model.