Mattel
Associate Manager, Brand Strategy & Activation - Hot Wheels
El Segundo, CALIFORNIA, United States
Sponsorship not specifiedDetected 23 hours ago
Content MarketingBrand StrategyExcelResearchLeadershipCommunicationCollaborationPublic SpeakingMicrosoft Office
> stay_score
odds of building a lasting career here
16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
No strong sponsorship signal in the public record yet. In the full product we resolve the exact legal entity and show its filing history with a confidence score — treat as unverified until then.
Lottery odds assume a STEM candidate.
Personalize to your clock →> community_outcomes
No reports yet — be the first to help the next applicant.
About the role
- Serve as the cross-functional integrator between content, product, experiences, retail, and marketing
- Translate brand strategy into campaigns, content, and activations
- Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
Responsibilities
- The Associate Manager will focus on the Hot Wheels adult fan business, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business.
- Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
- Ensure media strategy is executed well across regions, and manage day-to-day creative production
- Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
- Manage day-to-day execution of agency scope in partnership with brand creative
- Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment
- With leadership, plan brand "moments" (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
- With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
Requirements
- 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
- Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
- Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends.
- Financial acumen: Experience with P&L at the brand or category level.
Skills
- Excellent at storytelling, presentations, and influencing senior leadership.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
- Don't meet every single requirement?
- Also, interested in signing up for job alerts?
- How We Work:
- We live up to our purpose employing the following behaviors:
- We collaborate:
- Every person counts and working closely together always brings better results.
- Partnership is our process and our collective capabilities is our superpower.
- We innovate:
- Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
- Our offerings include toys, content, consumer products, digital and live experiences.
Benefits
- Track & report on franchise health through consumer engagement, sales performance, and cultural impact.
Company info
- We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular that we own or license in partnership with global entertainment companies.
- Our products are sold in collaboration with the world's leading retail and ecommerce companies.
- Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
- Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
- Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
- Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
- We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
- Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
- Videos to watch:
- The Culture at Mattel
- Corporate Philanthropy
This listing is sourced directly from Mattel's careers page and normalized into a canonical job model.