Temporal
Director, Integrated Marketing Campaigns
United States · Director
Sponsorship not specified$240k-$285kDetected 26 days ago
DevOpsTemporalA/B TestingMarketing AnalyticsSalesforceMarketoGrowth MarketingSalesLeadership
About the role
- This role reports to the Head of Demand Gen & Lifecycle.
Responsibilities
- Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ).
- Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions.
- Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets.
- Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message.
- Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events.
- Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies.
- Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team.
- Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts.
- Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts.
- Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness.
Requirements
- Expertise in the modern B2B marketing stack: Marketo, Salesforce, Claude/ChatGPT, paid media, and marketing analytics tooling.
Nice to have
- establish a culture of continuous experimentation to improve performance.
- 10+ years in demand generation, integrated campaigns, or growth marketing at B2B SaaS or developer-facing technology companies, with 4+ years in a Director-level or above role with direct pipeline accountability.
- Deep full-funnel expertise, from top-of-funnel developer acquisition through mid-funnel nurture, ABM, and pipeline acceleration.
- Experience marketing to technical audiences (developers, platform engineers, DevOps practitioners, engineering leaders)
- developer-tools or infrastructure background strongly preferred.
- Hands-on ABM experience including 1:1/1:few motions, intent data activation, and account-level measurement
- familiarity with PLG motions and self-serve conversion campaigns.
- International campaign experience supporting pipeline generation in EMEA and/or APJ with regional field teams.
Skills
- Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs.
- Scale Temporal's ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps.
Compensation
- The estimated pay range for this role is $240,000 - $285,000.
Benefits
- This role is eligible to participate in Temporal's equity plan.
Company info
- Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads.
- We are seeking a Director, Integrated Marketing Campaigns to lead Temporal's end-to-end campaign strategy across all key segments and geographies.
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