Anon

Content Lead

San Francisco

Sponsorship not specifiedDetected 62 days ago

LLMsFigmaCanvaSEOSalesLogistics

About the role

You may use external creators for volume - your job is the strategy, the editorial bar, and the through-line.
WHY THIS ROLE EXISTS We want consistent, on-strategy content across our owned channels - and we want it owned in-house, not contracted out.
In our experience, contracting out the strategy of content is what makes it generic.

Produce ad creative at scale. Spin up dozens of image and video variants per concept so the Growth Lead always has fresh creative to test across paid and social. Treat creative as an experiment input, not a one-off deliverable.
Build reusable content systems. Prompt libraries, brand/voice guidelines, and templates so quality holds as volume scales - and so our internal tools can lean on them.
Track what moves pipeline. Rankings, impressions, clicks, engagement, creative-level performance, and leads influenced - surfaced in our internal dashboard, not just generic analytics tools.
Comfortable with design and editing tools (Canva / Figma / CapCut or similar) to finish what AI starts.
Own Anon's organic content engine as a sub-function of growth.

You generate written, image, and video content with AI tools every day - and you have a real point of view on how to keep AI output from looking and sounding like AI output.
You can tell good output from bad and fix it.
A creative eye for visuals - you can direct, select, and refine image and video creative even if you're not a trained designer.
2+ years owning content for a B2B services or agency business (or an equivalent body of work you can show).

On-camera comfort for short clips.
Past experience writing for founders, operators, or specialty SMB.
Familiarity with Google Search Console, analytics tools, and AI-visibility tracking tools.
Generate content with AI as the default production engine.
Written long-form and short-form, plus image and video ad creatives - using text, image, and video generation tools to produce variations at a volume manual production can't match.

Understands SEO fundamentals (intent, on-page, internal linking, topical authority, AI-overview formatting).
A daily content publishing cadence.
A measurable lift in inbound (search + social).
A library of proof-driven sales assets sales actively uses.

You don't need to be an expert in all of them, but you should be fluent and fast-learning.

Interview internal SMEs and customers to extract real insight - generic, AI-flavored content is the failure mode we're hiring against. Your edge is feeding models the right raw material and taste, not prompting from nothing.
Plan, produce, publish, and repurpose content across SEO and social, interview subject-matter experts and customers, and make sure sales has the proof assets they need.

This listing is sourced directly from Anon's careers page and normalized into a canonical job model.