MAP

VP, CRM analytics

Toronto, Ontario, Canada · Vp

Sponsorship not specifiedDetected 16 days ago

PythonSQLBigQueryAWSData ScienceStatisticsSalesforceGoogle AnalyticsCRMForecastingShopifyLeadershipCommunicationCollaborationProblem Solving

About the role

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
Are you excited by the power of data and the potential it holds to solve business problems?
Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI?

Requirements

Strong written, verbal, and presentation skills, with the proven ability to advise senior clients and clearly communicate complex topics to stakeholders at all levels of the organization.
Data experience and expertise
Familiarity with CDPs, decisioning, identity, marketing automation, or marketing cloud ecosystems.
Mindset As a person, you are collaborative, curious, and comfortable with the complexity of high-tech dialogues and enterprise-level client solutions.
15+ years in analytics, including significant leadership and consultative experience in an agency, consultancy, systems integrator, or client-service environment.

Nice to have

Experience in automotive or another data-rich consumer category (understanding automotive customer journeys, dealership/retail networks, loyalty, and lifecycle marketing).
Local to the Detroit metro area, or open to cities within a 2-hour flight time to Detroit.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation and CRM.
A global network
For more information, visit WPP.com.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

Skills

Proven expertise in designing measurement frameworks, KPI definitions, testing, attribution, dashboards, and optimization models.

Company info

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI? Join our team as VP, Analytics - CRM/martech and lead our major client's analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact!
What will your day look like?
As our new VP, Analytics - CRM/martech, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a "player-coach" where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences?
Join our team as VP, Analytics - CRM/martech and lead our major client's analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact!
As our new VP, Analytics - CRM/martech, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership.
Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes.
The business needs will occasionally require you to be a "player-coach" where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment.
More specifically, your tasks will include:
Lead Client Analytics & Strategic Advisory
Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders.
Technology, Data & CRM Architecture Enablement
Shape strategic roadmaps for CRM analytics, first-party data, measurement, audience planning, personalization, and customer intelligence.
Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improvement.
Partner with technology and enablement teams to deliver scalable, executable solutions.
Willingness and ability to be "hands-on" as needed to step in, guide, or support deliverables.
Lead Across a Matrixed Organization
Lead across MAP global teams, WPP agency partners, and capability groups, building alignment through influence rather than direct authority.
Create clarity around priorities, roles, timelines, and decision-making while maintaining momentum and accountability.
Help define and optimize effective ways of working for analytics within the broader client operating model.
Advance CRM & Customer Intelligence

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