Adaptive Insights

Sr. Manager, Marketing Activation

USA, CA, Pleasanton · Senior

Sponsorship not specifiedDetected 7 days ago

RailsHRISCustomer SuccessCadenceResearchCommunicationCollaborationMentoring

About the role

As Workday's corporate narrative becomes more dynamic - more inputs, more channels, more speed - someone has to make sure the machinery behind it never breaks.
Workday's product marketing team is responsible for deeply understanding and articulating what is different, better, and remarkable about Workday's offerings.
The Story Foundation and Marketing Activation team is the glue between product, product marketing and marketing.

Narrative Brief process - the standing mechanism that tells every cluster lead and input owner what changed, why, and what they need to do about it, on a 5-business-day turnaround
This person needs to be equal parts systems thinker and relationship manager: comfortable owning infrastructure, but also trusted enough that four cluster leads and multiple input owners route through them without friction.
Proven ability to build and run operational cadences across cross-functional stakeholders without formal authority
Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.

7+ years of experience in product marketing, marketing, or executive management
7+ years of experience in cross-functional collaboration with product design, product research, or customer success teams.
You are knowledgeable and have an ongoing curiosity when it comes to new and emerging technology
Experience with B2B and/or SaaS
BS / BA, MS / MA degree or equivalent work experience
We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).

Comfort owning a system of record (Seismic/Horizon experience a plus) and enforcing content hygiene

$150,300 USD - $225,500 USD
$127,000 USD - $225,500 USD
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

Our Approach to Flexible Work
This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

We gather the AI narrative, the platform narrative, and inputs from product and functional PMKs - and we synthesize them into one coherent, consistent Workday corporate story that shows up everywhere it matters.
We are the editor-in-chief of the full story.
Others are the authors of their domains.
Our job is to make sure the complete story holds together, gets activated consistently, and stays current.
What We're Looking For

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
If you require assistance or an accommodation at any point, please email accommodations@workday.com.

This listing is sourced directly from Adaptive Insights's careers page and normalized into a canonical job model.