Sapling

Sapling

Demand Generation Manager

Toronto, Ontario

Sponsorship not specified$80k-$100kDetected 21 days ago
Data AnalysisNLPContent MarketingSalesforceGoogle AnalyticsCRMPerformance MarketingSalesLead GenerationOutbound SalesFP&AWordPressLeadershipCommunicationProblem SolvingMicrosoft OfficeFinancial Modeling

About the role

  • We are looking for an ambitious Demand Generation Manager who is seeks a launchpad for the next phase of their career.
  • Your mandate is to help the company achieve our vision of tripling business over the next three years - and - grow with it.

Responsibilities

  • Account-Based Marketing: With the assistance of your team, scrape, qualify, and map target institutional profiles into Salesforce. Push content and support the building of strong relationships into key accounts.
  • Funnel Management: Architect the digital landing pages, automated email sequences, and tracking infrastructure to grow our top of funnel leads, building an inbound machine.
  • People Management: Performance manage and mentor a Marketing Analyst and marketing interns/co-ops.
  • Sales Enablement: Arm our sales representatives with concise one-pagers and case studies that directly support the selling methodology.
  • Online Brand: Manage our online and LinkedIn presence to promote our teams financial thought leadership and develop lead magnets.
  • Performance Tracking: Collect and analyze result data, to measure Lead Generation Costs, Customer Acquisition Cost, Return on Ad Spend (ROAS), Lead-to-Meeting conversion rates, and pipeline velocity.
  • Content Management Pipeline: Manage and support the creation of internal thought leadership that supports our current content strategy and use to move prospects through every stage of the pipeline

Requirements

  • As Sapling grows from a boutique firm into a Canadian powerhouse, you have the opportunity to shape marketing and demand generation at our firm.

Nice to have

  • Skills & Qualifications
  • 3-5+ years in B2B performance marketing, demand generation or revenue operations, preferably targeting high-ticket services in finance targeting Private Equity or Investment Banking.
  • Highly proficient in CRM (Salesforce), outbound automation (Salesloft/Outreach), and marketing automation platforms.
  • Experience with Google Analytics, WordPress, ZoomInfo.
  • Strong consideration for those that have worked in finance, mergers and acquisitions.
  • Strong problem-solving skills, self-improvement, and intellectual curiosity to learn new industries, businesses, and technical systems.
  • Excellent analytical judgement to gain valuable insights and assess the reasonability of pipeline metrics and campaign ROI.
  • The desire and capability to do great work comes from within.

Compensation

  • Application Materials:
  • Non-AI Cover Letter focusing on your career achievements and goals and how they apply or translate to this role.
  • Answering a couple of questions on our online form.
  • We do not use AI to review your application.
  • When it is reviewed, it is reviewed by a human being, likely a senior one, at Sapling.
  • This reflects the care with which we do all our work.

Benefits

  • $80K-$100K base + bonus

Company info

  • Sapling Financial Consultants is a management consulting firm, founded in 2015.
  • What started as an idea from a kitchen table has turned into a trusted advisor serving clients across North America.
  • Our company operates on a hybrid model, with the entire team in-office (Yonge/Sheppard) Tuesdays and Wednesdays, and the balance of days at home.
  • Our hybrid model reflects the independence that our team is entrusted with in completing their work.
  • More than half of Sapling's clients are based in the U.S., reflecting its expanding geographic footprint and growing reputation in management consulting.
  • The firm continues to scale its capabilities, invest in new talent and maintain flexibility in response to shifting market conditions.
  • During periods of economic uncertainty, Sapling has consistently demonstrated steady growth.
  • Our guiding principle is We Live for A+.
  • If you are someone who strives for excellence, not because you must, but because you take pride in doing great work and enjoy seeing how far you can go, then Sapling might be exactly where you belong.
  • Headquartered in Toronto, Ontario, with a newly opened satellite offices in New York and Atlanta, Sapling is supported by a team of 30 professionals, delivering high-quality financial modelling, due diligence, interim FP&A and data analytics solutions tailored to mid-market companies, private equity firms, investment banks, search funds and independent sponsors, infrastructure and electricity developers, as well as entrepreneurs.
  • The firm was recognized for its excellence, being awarded the Canadian SME National Business Award for Best Professional Service in 2023, receiving Ragan's 2025 Workplace Wellness Award in the category of Learning & Development - Wellness Initiatives, as well as being ranked among Canada's Top Growing Companies by The Globe and Mail's Report on Business Magazine for two years in a row.
  • Non-AI Cover Letter focusing on your career achievements and goals and how they apply or translate to this role.
  • Answering a couple of questions on our online form.
  • We do not use AI to review your application.

Equal opportunity

  • Sapling Financial Consultants is an equal opportunity employer.
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This listing is sourced directly from Sapling's careers page and normalized into a canonical job model.