Highlightta

Marketing Events Manager

United States

Sponsorship not specifiedDetected 11 days ago

Project ManagementSalesforceCRMNegotiationLogisticsContract ManagementLeadership

About the role

This spans everything from large-scale trade shows with compelling booth activations to smaller, high-value 1:1 executive meeting programs.

Drive the planning, execution, and optimization of third-party and partner-sponsored events, owned events, and internal events to drive engagement, generate leads, and enhance brand presence.
Maintain project deliverables and timelines in project management tools, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
Partner with Content, Design, and Product Marketing to develop creative booth activations, customer stories, messaging, and event experiences that bring the brand story to life and ensure a high-quality attendee experience.
Partner with sales to ensure generated leads are routed correctly and worked by reps pre- and post-campaign.
Establish a centralized event reporting system using CRM and data tools (e.g., Salesforce) to track performance metrics, including MQA-to-SQA conversion, cost-per-lead (CPL), and pipeline influence, to prove event ROI.
Support the broader Partner Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.
We partner with startups and scale-ups to embed talent partners, lead recruitment projects, and manage full talent functions.

Create an annual events strategy and plan to drive awareness and pipeline with key target accounts and ICPs.

We make hiring easy with flexible, on-demand talent solutions.
Our data-driven approach ensures fast hiring and access to top-tier talent, while flexible terms help you save time and reduce costs.

HighlightTA on LinkedIn https://www.linkedin.com/company/highlightta
Create post-event follow-up strategies to nurture leads and convert attendees into customers.

This listing is sourced directly from Highlightta's careers page and normalized into a canonical job model.