Senior Lead - B2B Marketing, Run Specialty

New York City · Senior

Sponsorship not specified$175k-$215kDetected 8 days ago

Leadership

About the role

As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail
powerhouses with the bespoke, community-first needs of local running shops. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will lead a dedicated pod to deliver hyper-local activations and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positioning.

You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries
You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics
You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required

For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000.

Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000.
At On we understand cash compensation is just one piece of your total rewards package.
In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program.
Additional perks and benefits include:
11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

This listing is sourced directly from On's careers page and normalized into a canonical job model.