Aegworldwide
Marketing Manager - - Austin West Riverside
Austin, TX · Full-time
No sponsorship$60k-$68kDetected 1 day ago
Data AnalysisPhotoshopGoogle AdsEmail MarketingContent MarketingCRMBudgetingWordPressResearchLeadershipCommunicationOrganizational SkillsMicrosoft Office
About the role
- For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.
- Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world.
- A Brief Overview The Integrated Marketing Manager (IMM) is responsible for all marketing assets, advertising, and promotions for shows within the region.
Responsibilities
- Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives.
- Book and account for all advertising and media ensuring funds are allocated to correct partners.
- Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.
- Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
- Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
- Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways.
- Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.
- Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.
- We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
- This position will work in conjunction with artist managers, agents and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions.
Requirements
- BA/BS Degree (4-year)
- 4-6 years Of related work experience
- Experience with media buying, executing digital media plans and omni-channel digital marketing
- Experience working with email, mobile and digital marketing programs
- Experience sourcing and managing content development and publishing
- Strong organizational skills with the ability to work in a fast-paced environment.
- Knowledge of social media and online marketing initiatives and strategies
- Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
- Functional knowledge and/or personal experience with WordPress
- Knowledge of programmatic media and real time bidding
Compensation
- Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world.
Benefits
- This position is eligible for a bonus under the current bonus plan requirements.
- We offer a comprehensive benefits package that includes:
Visa & Work Authorization
- We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activ
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